B2B sales are greatly been influenced by social media. In the last report by Inside View, 61% of B2B companies indicated they use social media for business. The interesting part is that on average, most of the companies see more than 100% increase in lead generation. Generating qualified leads has always been…
Lead capture and follow-up is important for the success of any mobile lead generation program. It is critical to get people onto your email list as these are the leads you can nurture and eventually turn into buyers. With increasing numbers of people looking for information on the internet through…
Whoever said numbers do not lie was obviously not referring to online marketing numbers. There is nothing that boosts the morale of the marketing team than seeing lead numbers go up. However, increased lead generation numbers do not always mean increased sales. To optimize your online marketing efforts, you should…
So, you are driving lots of traffic to you website but your conversions are still not where you want them to be? What could be the problem? Your landing page. A landing page is the first page where visitors are directed before they can access particular content on your website….
Great content marketing attracts prospects and converts them to buyers. However, there is more to great content than churning thoughtful, attention-grabbing blog posts or articles. Many businesses are finding lead generation difficult because they do not produce content that works. Are you among the business owners that do not see…
Does landing page copy even matter? Actually, research indicates that it really does. Kissmetrics has found that rewriting landingpage copy to enhance relevance and improve the value proposition results in 99.4% higher lead generation. In the words of lead capture expert Michael Lykke Aagaard, “Confusion is one of the great conversion killers.” The more your…
Email works. And it works extremely well when it is sent to a targeted audience. Despite the increase in spam over the last decade, email is still one of the most effective ways of selling and generating leads online. A recent report indicated that email marketing converts better than both search and…
When it comes to running a successful business, it is all about making sure you have a solid sales funnel that brings in consistent customers who are loyal to your brand and spread the word of their experience to their own networks. However, before you can capture a bunch…
Top of the Funnel Offers As content marketing and other forms of inbound marketing continue to grow at a rapid pace, marketers need to understand that all facets of a sales funnel still count in their strategies, not just the bottom of the funnel when the user is finally ready…
