Lead Generation Archives - FiveFifty

How to Write Effective Landing Page Copy

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Does landing page copy even matter? Actually, research indicates that it really does. Kissmetrics has  found that rewriting landingpage copy to enhance relevance and improve the value proposition results in 99.4% higher lead generation. In the words of lead capture expert Michael Lykke Aagaard, “Confusion is one of the great conversion killers.” The more your…

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