Travel & Tourism SEO Services

Proven Strategies to Grow Your Travel and Tourism Business

Whether it’s searching for places to go or finding the perfect weekend activity, search engines like Google hold a lot of power in the travel and tourism industry. Though they hold power, they aren’t necessarily the enemy; search engines can actually be the most vital tool in your digital marketing strategy, but just like a physical tool, it won’t help unless you know how to use them. That’s where we come in. Our search engine optimization (SEO) marketing services optimize your website to rank higher on places like Google to create more meaningful connections between your organization and real people – leading to measurable results. FiveFifty’s travel SEO services will drive traffic to your website, generate leads, and improve your bookings. Interested in learning more about SEO for tour operators and the tourism industry? Let’s chat about it.

Tourism SEO Gives Your Brand a Competitive Edge

Ok, let’s get down to the numbers

91% of travelers don’t know which brand to book prior to researching their trip

58% of leisure travelers start their booking and planning process with search

64% of business travelers start their planning process with search


Percent Increase

On average, moving up 1 spot in search results will increase your click through rate by 30.8%

Now, here’s the point: your potential customers are using the internet and search engines (hello Google) to plan their getaways. If your website is not showing up at the top of search results when they are making their decisions, you won’t be considered.

A Tourism SEO Company Built to Put People First

Here at FiveFifty, creating meaningful connections with real people is the heart of what we’re all about. When you invest in our SEO for travel agencies and tourism businesses, you get our shared years of experience – professional and personal – to optimize your website in the best way possible. Our SEO for tour operators team is passionate about the work we do for our travel industry clients and is always curious about how we can better optimize their campaigns. Bottom line – we’re all about doing what’s right for your business and providing travel SEO services that deliver highly-qualified leads that turn into long-lasting customer relationships.

FiveFifty’s Travel SEO Services

Google is constantly making changes to its algorithm’s ranking factors (thousands of changes every year, in fact). That can make the tourism SEO waters difficult to navigate. It takes a team of experienced professionals who really understand Google to improve your organic search presence in a way that will stick around. Luckily, that’s where we nerd out! Our travel SEO services provide data-driven strategies that are customized to your individual needs. We’ll take the time to get to know your competitors, your local market, and of course, you to better align what makes your company unique with what potential customers are looking for on search engines like Google. You make your business great, and we’ll make sure people know. Deal? Now, take a look at the nitty-gritty of our travel SEO services.

Technical SEO

If your website fails to work, all the other SEO work will go to waste. Our travel SEO services make sure your website is functioning at peak efficiency for both users and Google’s crawl bots. For example, maybe you have a cool attraction, but the page takes too long to load so people leave before ever learning about it. We can help maximize the user experience to take full advantage of all the visitor opportunities from search engines. To ensure Google can properly index your site and your visitors have a great experience, our travel SEO service professionals will complete: 

  • Monthly Crawl Audits
  • Page Speed Testing and Optimizations
  • Google Core Web Vitals Optimizations
  • Redirect Mapping
  • HTML Schema Code Optimizations
  • Sitemap Creation and Optimizations

Service & Attraction Pages

Having content properly optimized will impact your tourism SEO more than anything else. We create strategies and help our travel and tourism clients write enticing content that will improve to get them in front of potential customers during the moments that matter on search engines. To put it simply, we will get your website on the top results when people search certain words and phrases (keywords). We have also designed our proprietary on-page SEO strategies to encourage readers to perform meaningful actions such as purchasing tickets, booking their stay, and submitting online forms. Our SEO for travel agency’s team will help you to create and rework your landing pages for all your accommodations, attractions, and services by: 

  • Conducting Keyword Research and Competitive Analysis
  • Building Comprehensive Strategies
  • Writing Content
  • Optimizing Your Page for Search Intent
  • Optimizing URLs
  • Improving Meta-Titles and Meta-Descriptions
  • Strategically Placing Internal and External Links

SEO Blogging

Strategic blogging is a powerful addition to an SEO campaign for tour operators. Our SEO-optimized blogs use many of the strategies we use for transactional pages, but instead target informational keywords around the questions travelers are asking. This can mean writing blogs like “the top ten things to do in your city” or “what do families need to pack for a resort vacation”. This type of content is a great way to increase your brand awareness and increase your website traffic. Plus, who doesn’t love to read a travel blog?

Link Building

While you may be the best tourist destination out there, Google doesn’t necessarily know that. Search engines want to know that you are a real, trustworthy place that holds value for readers – and that’s done through backlinks. Google tends to correlate websites with highly relevant industry backlinks as sites that have high expertise, authority, and trust (E.A.T.). Link building, when done with whitehat SEO strategies (good practices), is an incredibly effective way to boost your website’s credibility and presence on search engines. Our travel SEO services include whitehat strategies for:

  • Link Research
  • Link Outreach
  • Strategic Guest Blogging


Our tourism SEO agency will be constantly working to improve your website rankings, but we want to make sure you understand what we are doing. At the end of each month, our SEO team will present you with a detailed report outlining your campaign strategy, as well as tracking key performance indicators (KPIs) such as keyword rankings, organic traffic, new vs. returning visitors, and goal completions. Working with your marketing team we will:

  • Capitalize on Successes
  • Cut Losses or Underperforming Strategies Quickly
  • Identify and Fix Problems Early

Local SEO for Travel Agencies & Businesses

If your travel or tourism company targets specific cities, states, or regions, then local SEO will be a valuable strategy during your campaign. These tactics are all about creating meaningful connections with local communities by:

  • Creating, Verifying, and Optimizing Your Google My Business Profile
  • Targeting “Near Me” and Localized Keyword Searches
  • Ensuring Your N.A.P. (Name, Address, Phone Number) is Up-to-date and Consistent Everywhere You Are Present On The Internet
  • Creating High-Quality Local Citations

Perks of SEO for Tour Operators

Still not convinced? Here are four great reasons to invest in tourism SEO:

1. Increased Brand Visibility and Recognition

As you might guess, people don’t want to travel somewhere without looking it up first. With tourism SEO, you can considerably boost your brand’s visibility and recognition to make it the premier destination. It’s time to start dominating your share of the market. 

2. Increased Website Traffic and Online Reservations

Once your website is seen on the top of search engine results pages (SERPs), you will notice an increase in traffic from search engines. Once readers are on your website, we work to provide them with relevant information in a format that will drive online reservations and sales. 

3. “Future Proof” Your Brand

Unlike other forms of advertising, tourism SEO keeps working even when you aren’t actively funding it. With proper investment in whitehat tourism SEO services, the changes made will help your website continue to produce results, and will “future-proof” your brand. The work we do through our travel SEO services builds organic rankings that provide long-lasting results even if you need to cut your marketing elsewhere.

4. High Return on Investment

We want to give you the most bang for your buck. SEO has an average 14.6% conversion rate compared to traditional media, like print ads and direct mail, which sit at only 1.7%. At the end of the day, tourism SEO will help your agency see a significantly higher return on your investment, and who wouldn’t want that? 

Helping a Wide Range of Travel & Tourism Businesses

FiveFifty’s travel SEO services experts can help a variety of businesses in the industry including:

  • Amusement Parks
  • Whitewater Rafting
  • Canoeing and Kayaking
  • Cruises
  • Fishing 
  • Campgrounds
  • Glamping sites
  • Seasonal Attractions
  • Golf Courses

Our Results Speak For Themselves

The FiveFifty travel SEO service team isn’t all about talk. And because of that, we’re happy to back up the claims above with strong evidence from past campaigns. Check it out:

+75% Traffic Increase

New England Ski Resort

See how we increased organic traffic by over 70% and e-commerce revenue compared to the previous year in just 8 months for this New England Ski Resort

Ready to Drastically Increase Your Reservations?

We’re an experienced agency bursting with expertise in SEO for travel companies. Our tourism SEO agency will help you to develop real and lasting relationships with your guests that result in incremental business growth. Sound interesting enough? Contact us today and let’s get the conversation started about what our travel SEO can do for your brand’s online presence.

    Frequently Asked Questions

    What is SEO?

    Search Engine Optimization (SEO) for travel and tourism is the practice of researching and developing strategies to optimize your website. That, in turn, increases your keyword visibility and organic traffic. A travel and tourism SEO agency’s job is to make the strongest case for why your travel website has the attraction pages with the greatest authority and credibility to properly provide the information and services your guests are looking for.

    How Long Does travel SEO Take?

    3 months to a year depending on your website’s existing E.A.T. and the competitiveness of the keywords you want us to help you target.

    What is Whitehat SEO?

    Think of whitehat SEO as strategies that follow Google’s webmaster guidelines and best practices. These are “ethical” practices designed to make a stronger case for why your website and content better align with someone’s search. FiveFifty’s SEO services are designed to be whitehat. 

    Black hat SEO on the other hand aims to trick Google into ranking a website. This is an unethical way of doing SEO. Often when companies claim they can improve your SEO in as little as a month they are using black hat strategies. Not only will these strategies most likely not work, but they can also lead to penalties that will tank your organic traffic and keyword rankings and can take months to recover from, meanwhile your lead generation will suffer.

    What is Organic Search?

    Organic traffic (session) occurs whenever a visitor lands on your website directly from an unpaid listing on a search engine like Google.