Search engine optimization allows small business owners visibility online, which can translate to an advantage over competitors. FiveFifty’s small business SEO services will help you to rank higher on search engines, drive traffic to your website, generate leads, and increase sales. If your business is not appearing on Google search, you are losing potential leads and customers to competitors. By optimizing your website for search engines, you’ll be able to connect with real people in meaningful and measurable ways. Interested in learning more? Let’s chat about it.
Small business search engine optimization can help you find new customers and grow your company.
On average, moving up 1 sport in search results will increase your click through rate by 30.8%
Times More Clicks
A website in the number one spot on Google is ten times more likely to receive a click compared to a website in the tenth position.
Times Better ROI
Compared to traditional media like print ads and direct mail which has an average 1.7% conversion rate, SEO, when done right, has a 14.6% conversion rate.
Here’s the bottom line: in this day and age, your potential customers are using the internet and search engines like Google to make more informed decisions before they buy. If your website is not present in these critical moments in the buying journey, then you are losing these potential sales opportunities to your competitors.
Here at FiveFifty, people are at the heart of what we do. We understand small businesses because we ourselves are a small business. With our small business search engine optimization team, you’ll be developing a partnership with real people who listen, folks who check their ego at the door, a team that can always be counted on to have your back. We understand that your customers are more than data points, they are real people. Our job is to ensure you are able to form meaningful connections with them during crucial moments on search engines. You could call it our sweet spot, actually.
FiveFifty’s small business SEO services are “white-hat” meaning what we try to do is merge SEO strategies, Google’s Webmaster Guidelines, and reach real people in meaningful and ethical ways. All of our small business search engine optimization campaigns start with a comprehensive examination of your business, your competitors, your local market, and your target market. We want to spend time getting to know what makes your company unique and how we can better align with how people are using search engines. We’ll also dive into your competitors’ websites to discover how they are positioning themselves with Google and then develop a comprehensive strategy for beating them. Our small business SEO experts will compile all this data and research to create a personalized strategy tailored to help make your brand stand out on Google. Your campaign will include:
The foundation of any great SEO strategy is strong web development. If Google’s crawl bots are not able to understand your website code, they won’t be able to properly index it and your pages won’t appear on search results. Our marketing agency’s small business SEO services will include:
The most successful SEO campaigns rework and create new pages that not only result in better keyword rankings on search engines, but also entice readers towards meaningful actions such as lead form submissions. FiveFifty’s small business SEO services will help you creating landing pages for all your products, services, and attractions including help with:
A great addition to any small business search engine optimization campaign is an SEO blogging strategy. Similar to our other on-page content strategies, SEO blogging involves targeting informational keywords around your products, services, attractions, or industry. This can be a great way to increase your website traffic AND brand awareness. Some of FiveFifty’s clients who have used our SEO blogging strategies have even experienced organic traffic increase of 126% or more compared to the same time period the year before.
For most small businesses targeting a local market is an important part of their campaigns. Our small business SEO experts will help you get found in local search by:
Off-page SEO, when done right, is an amazing way to boost your website’s credibility. Increasing your credibility means Google will be more likely to trust your content, which leads to better keyword rankings and organic traffic. Our small business SEO experts will perform:
Data is a part of the secret sauce here at FiveFifty. Everything we do is driven by data. Every month, our small business SEO experts will share a detailed report that outlines what is going on with your campaign strategy. We also track key performance indicators such as keyword rankings, organic traffic (sessions), and the percentage of new visitors. This data will also be shared with our paid media marketing specialists for better results on your overall marketing campaign. This leads to our specialists being able to:
Our SEO company has a wide breadth of experience. We provide value for our clients by driving organic traffic improvements and helping brands reach and influence real people. We’ve earned these results for a wide variety of industries and types of businesses. Our SEO agency is capable and eager to offer proven strategies to both national and local clients. Some of our most successful campaigns have involved providing SEO services to brands in:
Travel and Tourism
Financial Services and Banking
Law Firms & Legal Services
Still not convinced? Here are 5 great advantages of investing in SEO:
Google’s algorithms do not factor in the size of a company when evaluating their website. This means that with the right data-driving SEO strategy, your company can be competing alongside or even above the bigger players in your industry.
The more keywords you are able to rank for, the more your potential customers will be exposed to your small business. Not only will your customers be more exposed to your brand, but they will also start remembering and associating your brand with your products and services.
One of the major benefits of SEO is that, unlike other advertising forms where if you stop spending money to buy ad space your ads will stop appearing, your presence on search will not disappear if you stop spending money on your SEO campaign.
Data doesn’t lie. Sometimes what your customers say isn’t always the full truth. With data you gather from your small business search engine optimization campaign you’ll have a more complete and unbiased window into your customers needs and wants, as well as the questions they are asking about your products or services.
Ultimately the goal of any marketing initiative is to increase your revenue. SEO, with the right campaign strategy, tends to have one of the highest returns on investments.
When you invest in our small business SEO services, you’re not just helping your organic presence in search, but you’re also investing in improving your paid media campaigns. Our agency believes in integrating all aspects of your marketing campaign to better connect you with people in meaningful ways. Some of these cross-integrations include:
The content we create for SEO can lead to better landing pages that paid media campaigns can use to increase your conversions. Along with better landing pages also comes improved quality score, scores that factor into how much you have to bid on your paid media strategies for your ad to be shown. SEO landing pages can improve this score and decrease the amount you have to spend per impression or click.
Our SEO team will work directly with our PPC managers to integrate your SEO and Google Ads keyword strategies. Your pay-per-click campaigns will have more data to pull and learn from and you may even discover missed opportunities you can target.
In digital marketing, the more data you have, the more effective your targeting can be. With SEO data, your paid media campaign will have greater insights into how your potential patients interact with your website and how your advertising efforts can better target them.
We understand that sometimes small businesses work with a tight marketing budget. That’s why FiveFifty will work with you to create affordable seo services for your small business that will still be able to connect you with real people in meaningful ways. Our SEO services for small businesses start as low as $500 a month and can be fully customized to maximize your marketing budget.
We’re a team of small business SEO experts who genuinely care about doing what’s right for your company. We’ll help you to develop real and lasting partnerships with your potential customers that results in incremental growth for your business. Sounds interesting enough? Contact us today and let’s get the conversation started.
Search Engine Optimization (SEO) is the practice of researching and developing strategies to optimize your business and website that increases your keyword visibility and organic traffic.
The short answer is that it depends on how competitive your industry is. We can typically start to see improvements on your key performance indicators in as little as 2-3 months for some businesses, while others could take 6 months to up to a year for companies with heavy competition. SEO is again an investment and will pay dividends once your website gains traction with Google.
The simplest answer is that it’s easier and more efficient to have professionals optimize your website for SEO. Google has over 200 factors it uses for its search algorithms, which are also constantly evolving. It can be a tremendous task to understand how to optimize your website for these ranking factors, while also figuring out how to create a website that users want to engage with. Our experienced small business SEO experts know what it will take to create and execute a strategy that will take your website to the top of Google. This will also free you up to focus on improving the other areas of your business.
A local citation is any place online that shows your business’s name, address, and phone number (NAP). They are an important off-page SEO strategy and can take the form of resources like local directories, social media profiles, and other websites or apps not owned by your business.