SEO Services for Banks & Credit Unions

Grow Your Online Leads with a High ROI Marketing Strategy

Search engine optimization (SEO) for banks and credit unions is a valuable and unique marketing channel that allows your organization to stand out. Your customers are turning to Google for solutions to manage their finances and apply for loans. SEO allows you to connect with these potential customers during highly valuable moments on search engines. FiveFifty’s SEO for banks and credit unions will drive traffic to your website, generate marketing qualified leads, and improve your bottom line. Interested in learning more? Let’s chat about it.

Let’s Talk Numbers

Allow us to speak your language and talk numbers for a minute:

93% of online experiences begin with a search engine

According to a poll by Hubspot, 61% of markers agree that SEO and organic search generate more leads than any other marketing initiative

According to Brightedge, over 40% of business revenue is captured by organic traffic.



SEO can drive a 14.6% conversion rate


Percent Increase

Moving up 1 spot in the search results will increase click-through-rates  by 30.8%

Ok, so let’s get down to the basics: organic search is the most effective and significant source of online leads, including paid ads. Your potential customers rely on Google when picking a bank or credit union. Your branches must show up during these crucial moments so you don’t lose opportunities to your competitors.

An SEO Agency Where People Are Our Greatest Asset

We understand that customers are more than just a number to you; they are actual people who need a real bank or credit union that suits their needs. To reach those customers, it’ll take a dedicated team of experienced people; a team who can honestly say they “nerd out” on SEO for credit unions and banks. With FiveFifty’s bank and credit union SEO services, you know the work will be done with passion and enthusiasm because this is what we love to do. Our team is never satisfied with the status quo, we are constantly searching for the best strategy that will ensure your organization produces highly-qualified leads that turn into customers. To put it simply, we genuinely care about providing the best SEO services for banks and credit unions. 

FiveFifty’s SEO for Banks and Credit Unions

Banking and Credit Union SEO is can be an extremely valuable marketing channel for your organization. More website traffic comes from search engines than any other platform. Potential customers are browsing the web looking for banking information and we want to help you be the first result they see. To ensure you are in the top results and receive a strong return on your investment, our experts custom tailor each of our SEO for banks and credit unions campaigns to your unique brand. Take a look at what our data-driven SEO strategies include:

Market Research & Competitive Analysis

We take the time to understand your target market and your competitors. Why? We want to see how competitors are positioning themselves, so we can develop a winning strategy and, in turn, outrank them. More importantly, though, we want to know what makes your bank or credit union stand out so we can align it with what your customers are searching for. We’ll use all of this to create a customized SEO campaign that highlights your expertise and answers the questions potential customers are asking before they ask it.

TECHNICAL SEO for Banks & Credit Unions

It all starts with a great website. The foundation for any successful banking and credit union SEO campaign is the technical side. When the site is running at peak efficiency, not only does it increase user experience but also makes it easier for Google’s crawl bots to properly index your website. So how does that happen? Our expert SEO analysts will complete: 

  • Monthly Crawl Audits
  • Page Speed Testing and Optimizations
  • Google Core Web Vitals Optimizations
  • Redirect Mapping
  • HTML Schema Code Optimizations
  • Sitemap Creation and Optimizations

On-Page SEO Services for Banks & Credit Unions

Having your web pages fully optimized has proven to be the most impactful part of an SEO campaign time and time again. We provide customized keyword strategies to create and optimize the web pages for all the products and services your organization offers. Our team then works with you to create landing pages for those products and services by completing:

  • Content Writing
  • URL Optimizations
  • Meta-Titles and Meta-Descriptions
  • Strategic Internal and External Linking

Blogging SEO Services for Banks & Credit Unions

There is a substantial amount of informational Google searches around topics related to banking and credit unions every month. Why are we telling you this? It demonstrates people are unsure of how to manage their finances and are looking for solutions (hello opportunity). Not only does a blog allow you to make connections with potential customers early but it also highlights your credibility and best of all increases your website traffic. Organizations that blog see as much as 55% more traffic and have a higher return on their marketing efforts. Make connections with potential customers early and increase your brand awareness.

Off-Page Link Building for Banks & Credit Unions

While your bank or credit union might be the best in the business, Google doesn’t necessarily know that. Search engines try to ensure the websites they’re showing first have legitimate and credible information, particularly when money is involved. Link building is how you prove to Google that you are in fact the best website to who deserves the top position. When done with white-hat SEO strategies, link building is an incredibly effective way to increase your site’s presence and credibility on Google. When you earn these highly relevant industry backlinks, you are showing Google that your site has high expertise, authority, and trust (E.A.T.). To help you build these valuable links, we will:

  • Perform Link Research 
  • Complete Directory Outreach
  • Strategically Guest Blog
  • Recapture Lost Links
  • Capture Unlinked Mentions


Banking and credit union SEO can be tricky to understand, we get it. That’s why our analysts will conclude each month with a detailed report outlining your up-to-date campaign strategies with deliverables and tracked key performance indicators (KPIs) including keyword rankings, organic traffic, and goal completions. With this information, we will work with your marketing team to:

  • Capitalize on Successes
  • Cut Losses or Underperforming Strategies Quickly
  • Identify and Fix Problems Early
maps on phone and desktop

Local SEO for Banks & Credit Unions

As you target specific cities, states, or regions where your branches operate local SEO for banks and credit unions should be an essential aspect of your campaign tactics. It’s all about creating connections with members of the local community. To do this we will:

  • Create, Verify, and Optimize Your Google My Business Profile
  • Target “Near Me” Style Keyword Searches
  • Ensure Your N.A.P. (Name, Address, Phone Number) is Up-to-date and Consistent Everywhere You Are Present On The Internet
  • Create High-Quality Local Citations

Multiple Branch Locations

If your bank or credit union has multiple branches, we first want to say congratulations, but secondly, you’ll need a local SEO for banks strategy targeting each community. For each location, FiveFifty’s local SEO for banks and credit unions will:

  • Create specific content targeted towards a specific market
  • Create, Verify, and Optimize Their Google My Business Profile
  • Create High-Quality Local Citations
  • Develop Local Business HTML Schema Specific to Geographical Market

Perks of SEO for Banks and Credit Unions

Still not convinced? Here are three great reasons to invest in bank and credit union SEO:

1. Increased Exposure and Credibility

The higher your bank or credit union ranks on Google, the more exposure your brand will get for potential new customers. This increased visibility will give your bank or credit union more credibility in the eyes of consumers which yields more leads. 

2. Always on

One of the biggest advantages of SEO for banks and credit unions is that it works 24/7. Unlike other marketing channels, if you decrease spending in SEO, your rankings and impressions will not immediately drop. When done properly, bank and credit union SEO services will continue to rank in organic search results without continually being dependent on your investment in it. 

3. Drives Long-Term Success

Once SEO for banks and credit unions establishes a strong position on search engines like Google, they tend to keep that position for quite some time. So, even during hard economic times and your advertising efforts get slashed, your organic rankings will still be there to generate new clients.

Our Results Speak For Themselves.

FiveFifty’s services around SEO for banks and credit unions aren’t just all talk. We’re happy to back up our claims with strong evidence from past campaigns. Take a look for yourself at what we’ve accomplished with these case studies:

Ready to Dramatically Increase Your Qualified Leads?

FiveFifty is built around a digital marketing team of experienced professionals who not only excel in their knowledge of SEO for banks and credit unions but also nerd out about it. We are a team that genuinely cares about doing what’s right to grow your organization and create new connections with potential customers. When you invest in our bank and credit union SEO services, you will be working with dedicated professionals that check their egos at the door and focus on the growth of your business. Sounds interesting enough? Contact us today and let’s get the conversation started about what our SEO for banks and credit union services can do for your online presence.

    Frequently Asked Questions

    What is SEO for Banks and Credit Unions?

    Search Engine Optimization (SEO) involves researching and developing strategies to optimize your website to increase your keyword rankings on search engines and drive organic traffic. Essentially, local SEO for banks and credit union services is all about making the strongest case possible to Google that your pages are highly relevant to what people are searching for and that you have enough credibility in the finance industry to speak on it.

    How Long Does Bank and Credit Union SEO Take?

    Many factors go into how long it will take for bank and credit union SEO to take into effect. We typically start seeing ranking improvements in roughly 3-5 months. Bank and credit union SEO services are a long-term investment for the sure of your brand. It takes time and dedication to see the full results.

    What is Whitehat SEO?

    White-hat SEO for banks and credit unions is all about working within Google’s Webmaster Guidelines to make a stronger case for why your website has what its users are looking for, while also creating a better experience for your website visitors. Black-hat SEO for banks and credit unions on the other hand aims to “trick” Google into ranking the webs. Not only do these strategies tend not to work, but they lead to penalties that take months to years to fully recover from while causing negative long-term ramifications. The difference between white hat SEO and black hat SEO boils down to the question of do you want to implement ethical or unethical strategies.

    What is Organic Search?

    Organic traffic is whenever a consumer clicks on an unpaid listing on a search engine like Google.

    What Are Local Citations?

    A local citation is any profile online where your business’s name, address, and phone number (N.A.P) is displayed. They can take the form of listings on digital resources like local directories, social media profiles, and other websites or apps not owned by your business.