SEO for Accounting Firms & Tax Professionals

Improve Your Online Presence and Grow Your Client Leads

SEO can be the cornerstone of your marketing strategy enabling you to actively engage with the highest number of potential clients at the moments when they are actively looking for the solutions you offer. Thousands of potential customers are actively searching for solutions to their complex accounting and tax problems right now. They are using tools like Google to not only find answers to these questions, but also try to find firms that can help them. Our dedicated professionals for SEO for accounting firms will help you to break through the masses and earn that coveted first position on Google as you watch your marketing qualified leads skyrocket. Curious how SEO for accountants can be your firm’s number one digital marketing asset? Let’s chat about it.

Let’s Talk Numbers

Mind if we speak your language for a moment with some facts and figures?

49% of marketers report that organic search and SEO has the best return on investment of any marketing channel

40% of business revenue is captured by organic search

31.7

Percent

The #1 result in Google’s organic search results has an average CTR of 31.7%

14.6

Percent

Leads from search engines have a 14.6% close rate while outbound leads (cold calling, direct mail, etc) only have a 1.7% close rate

Ok, so here’s the point: accounting firms and tax professionals like you are using Google and other search engines to connect with new clients, generate marketing qualified leads, and generate new streams of revenue. If you are not present in the moments when your potential clients are actively searching for your services then you are losing that opportunity to the competition.

People Are Our Greatest Asset

At FiveFifty, our experts on SEO for accountants recognize that your potential clients are more than just data points; they are actual people with real needs and questions about accounting and their taxes. With FiveFifty’s SEO services for accounting firms, you’ll be developing a partnership with a team who quite frankly “nerd out” about data, but can still check their egos at the door and listen to what your firm needs. A group with the expertise to connect cold hard numbers with actual human beings to create meaningful connections between your business and potential customers. Put simply, we generally care about providing SEO for tax preparers and accountants that deliver marketing qualified leads that you can turn into long-lasting relationships.

SEO Services for Accountants and Tax Professionals

SEO for accounting firms is a long-term investment into your business’s future. FiveFifty’s SEO experts take the guesswork out of optimizing for Google search to get you the highest return on your investment. It all starts with intent mapping as our professionals dig into search data to discover “winnable pockets of intent”; essentially we try to find keywords where we can align your expertise and services with what your potential customers are searching for. Next, we move onto content generation during which we help you create pages and articles that answer the needs, questions, and behaviors your target audience has while using search engines. Lastly, we focus on analytics and further optimizations to steer your campaign towards successful metrics and more qualified leads. 

Our analysts utilize our expertise and industry-leading tools to design custom-tailored SEO strategies that target Google’s over 200+ ranking factors and increase your revenue. Curious how we do it? Take a look at what’s included in our SEO for tax preparers and accounting firms:

Industry & Competitive Analysis

FiveFifty’s analysts take the time to understand where the trends are heading in your industry and what your competitors are doing in their search engine campaigns. We utilize cutting-edge platforms that allow us to identify trends, your competitors’ rankings, their link profiles, and look under the hood of their website to see what’s going on with their code. All of this data is taken into consideration as our Denver-based professionals craft your personalized recommendations. FiveFifty’s team is also continually monitoring all this data to adapt your SEO for accountants strategy to continually outrank other firms and keep up with industry trends.

TECHNICAL SEO for Accountants

A first-rate user experience and a strong web design will create the building blocks for your SEO for accountants campaign. Our professionals will work with your website development team or sometimes make technical SEO optimizations directly to ensure Google’s bot can fully index your website and you avoid high bounce rates due to poor UX and crawl errors. Here are some of the most critical elements included in our technical SEO for tax preparers and accountants:  

  • Monthly Crawl Audits
  • Page Speed Testing and Optimizations
  • Google Core Web Vitals Optimizations
  • Redirect Mapping
  • HTML Schema Code Optimizations
  • Sitemap Creation and Optimizations
  • Photo Optimization

Transactional On-Page SEO

Your next client is looking for the services you offer, but are you showing up on Google as they’re searching? FiveFifty’s SEO team will help you dominate search results by aligning the transactional landing pages (service pages) on your website with Google’s over 200 ranking factors and best practices. With our proprietary content creation process, your website will show up during these critical moments as future customers actively search for solutions to their accounting and tax needs. FiveFifty’s SEO for tax preparers and accounting firm professionals will work with you as we: 

  • Conduct Keyword Research
  • Write Engaging Content
  • Perform URL Optimizations
  • Update Meta-Titles and Meta-Descriptions
  • Strategically Add Internal and External Links

Blogging SEO for Accountants

Payroll, taxes, bookkeeping…it’s all so cumbersome if you are not a CPA. Informational keywords around accounting topics are a fantastic way to transform your knowledge into an asset. It also has the added benefit of establishing you and your brand as thought leaders. In fact, companies that blog see as high as 55% more website visitors and experience higher returns on their marketing investment. We will help you connect with potential clients early in their buyer’s journey through SEO-optimized blogs and increase your brand’s awareness and reputation.

Off-Page SEO for Accountants

While your accounting firm might be one of the best around with a team full of highly credible and knowledgeable professionals, Google doesn’t necessarily know that. FiveFifty’s experts on SEO for bookkeepers, CPAs, and tax professionals understand that websites in the YMYL (Your Money, Your Life) category need to especially show a high level of expertise, authority, and Trust (E.A.T.) to secure that coveted first position on Google. Link building, when white-hat SEO strategies are used, is a powerful way to show Google that your accounting firm is a trusted source to send their users. To build these valuable, industry-specific links, we will: 

  • Perform Link Research 
  • Complete Directory Outreach
  • Strategically Guest Blog
  • Recapture Lost Links
  • Capture Unlinked Mentions

Monthly Reporting

SEO for accounting firms can be a complicated and perplexing puzzle to understand, we get it. To help you understand your campaign and to quickly capitalize on successes, cut losses, and identify problems early, FiveFifty will provide you with a customized detailed report at the end of each month outlining which includes: 

  • Current SEO Strategies
  • Past Deliverables
  • Keyword Rankings
  • Organic Traffic Performance
  • Goal Completions
maps on phone and desktop

Local SEO for Accountants

Would you believe us that there were over 40,000 searches every month for “accountants near me” or over 33,000 searches for “tax accountants near me”? No really, we aren’t joking. Go look it up with Google Search Planner. Our SEO for bookkeepers, tax preparers, and CPAs can help you tap into the potential from these localized keywords through community-based search strategies. Investing in local SEO for accounting firms and tax professionals essentially means putting your resources towards connecting with individuals or businesses in your local community at the city, state, or regional level. These strategies include: 

  • Creating, Verifying, and Optimizing Your Google My Business Profile
  • Creating Location-Based Pages
  • Ensuring Your N.A.P. (Name, Address, Phone Number) is Up-to-date and Consistent Everywhere You Are Present On The Internet
  • Establishing Local Online Business Profiles
  • Developing Local business HTML Schema 

Multiple Locations

So, you are a firm that operates across multiple cities or regions? Congrats, that’s great. But if that’s the case, you’ll need a local SEO strategy that targets each community you operate in. Our analysts will look at each market and help you to execute all of the above strategies at scale and still see a return on your local SEO investment in each community.

Helping an Array of Accounting Professionals

FiveFifty’s experts on SEO for accounting firms can help a broad range of businesses including:

  • Certified Public Accountants
  • Tax Accountants
  • Forensic Accountants
  • Investment Accountants
  • Project Accountants
  • Chief Financial Officer Consultants
  • SEC Reporters
  • Bookkeeping
  • Payroll Services
  • Auditors
  • Accounting Consultants
  • Management Accountants
  • Controllers
  • Planning, Budgeting, and Forecasting Accountants
  • Cost Accountants
  • Financial Accountants
  • Financial Advisors
  • Treasurers
  • Mergers and Acquisitions
accounting presentation
accounting team

Advantages of SEO for CPA Firms & Tax Professionals

1. More Qualified Leads & Increased Revenue

Let’s be honest, any marketing investment that does not generate additional sources of revenue is probably the same as just burning a pile of money. SEO for accountants is an inbound marketing tactic meaning that consumers are actively looking for solutions. Investing in SEO for accounting firms and tax professionals means generating more Marketing Qualified Leads. Essentially, SEO for accountants leads are intentionally looking to connect with your brand, meaning they are more likely to increase your revenue. 

2. Always Working

Unlike other marketing for accountants where you have to continually spend money 24/7 for your advertising to show up, a decrease in your SEO spending will not result in an immediate drop in your rankings and impressions. Using white-hat SEO marketing services means your firm will continue to rank in search results and drive website traffic even when unforeseen circumstances, like a global pandemic, forces you to reevaluate your marketing budget. 

3. Increased Authority & Credibility

Studies consistently correlate higher consumer trust and credibility scores with increased conversions, so if you want your visitors to convert then you need to use tactics like SEO to build their trust. Consumers trust Google to show them the most relevant results (they dominate the US with over 93% of the market share after all). Potential customers believe that businesses and websites that consistently show up in the top results on Google are credible and are more likely to work with these CPAs and accounting firms. 

4. Better User Experience

Our experienced analysts working on SEO for accountants understand that establishing a strong foundation for a functional, clean, and effective website is an important ranking factor, especially in recent years with Google launching more Page Experience Updates. Leveraging a strong user experience boosts your search visibility, decreases bounce rates, and creates a surplus of online leads. 

5. Better Understand Your Client Needs

SEO data is one of the best ways to get unbiased clear signals on consumer intent and user behavior. This data creates opportunities for your firm to better grasp what your potential clients are actually looking for in your services and the questions you can help them answer during their decision-making process.

Our Results Speak For Themselves.

The FiveFifty team isn’t just all talk. We can actually demonstrate our SEO abilities with strong returns from previous campaigns. Skeptical? Check out some of our past case studies:

Ready to Boost Your Marketing Qualified Leads?

Reach out and let’s start a discussion on scaling your accounting business through increased online visibility. We are a team of experienced professionals who know the ins and outs of search engine optimizations. A team with the skills and tools to develop SEO strategies specifically for accountants and tax professionals that will make a considerable difference for your business. We’ll focus on driving new business, so you can spend time focusing on what you do best – helping your clients. Contact our team today to schedule a free consultation on what our SEO services for accountants can do for your firm’s website.