SEO for Non-Profits & Charities

Be Seen Online & Raise Awareness to Your Cause

Search engine optimization (SEO) for nonprofits is one of the most impactful marketing tactics your organization can use. It allows people to discover your site and all the great things your brand stands for. When you optimize your website for search engines like Google, you create a better user experience and build meaningful connections that yield measurable results. FiveFifty’s SEO for nonprofit organizations will drive traffic to your website to spread awareness about your cause, inform people of volunteering opportunities, and boost donations. Interested in learning more? Let’s chat about it.

Let’s Talk Numbers

Let’s talk numbers for a minute, okay?


Percent More Traffic

SEO Drives 1000%+ more traffic than organic social media

93% of online experiences begin with a search engine

90.63% of web pages receive 0 organic search traffic from Google


Percent Increase

On average, moving up 1 spot in search results will increase your click-through-rate by 30.8%

Let’s break it down. Its, clear patrons are browsing the web to get their information. Improved keyword rankings and growth in organic traffic will raise awareness for your cause, increase fundraising success rates, and provide resources for your base. Don’t miss out on these opportunities simply because your website isn’t fully optimized for search engines.

An SEO Company for Nonprofit Organizations Built to put People First

We align with your values. FiveFifty is a group of people who share a passion for nonprofits and volunteering. We actively encourage our team to get involved in their local communities and often hold company-wide volunteer days as we strive to give back. Combine this with our team’s tendency to “nerd out” over SEO and we believe we have the experience, drive, and skills to help your organization. We not only understand how important your supporters are to you but how important you are to them. They are real people who want to make a difference, and it requires a team of experienced professionals to reach them. With FiveFifty’s nonprofit SEO services, you will get proven strategies along with industry-leading software to generate high-quality leads. Simply put, we genuinely care about providing the best nonprofit SEO services.

FiveFifty’s SEO for Non-Profit Organizations

Nonprofit SEO marketing is probably the most valuable strategy you could invest in. Know why? More website visits come from organic traffic on search engines than any other platform (sorry Facebook, Google has you beat here). We know potential donors and volunteers are just waiting to see you on search engines, so let us help you be there in those critical search moments. Our expert nonprofit SEO team creates individualized strategies for organizations to ensure you see strong results. Take a look at what our data-driven SEO for nonprofit organizations campaigns include:

Market Research & Competitive Analysis

We understand your organization is unique but that doesn’t mean we shouldn’t check up on the competition. By researching competitors and similar non-profit organizations, we can understand how they are positioning themselves and learn how to outrank them. It also helps us understand your target audience. We use all this information to develop a custom nonprofit SEO strategy that is tailored towards your organization.


Technical SEO works as the foundation for a strong SEO campaign. If Google cannot crawl your website, there is no point in creating engaging, optimized content for your pages. We ensure that your website is not only properly indexed but also has a good user experience. So how do we do that? Our charity SEO analysts will routinely complete:

  • Monthly Crawl Audits
  • Page Speed Testing and Optimizations
  • Google Core Web Vitals Optimizations
  • Redirect Mapping
  • HTML Schema Code Optimizations
  • Sitemap Creation and Optimizations

On-Page Content

Having on-page content that is fully optimized for search engines is going to be the driving force in your charity SEO campaign. You want your pages to not only contain high-value keywords but read easily and be engaging. This goes for your resources pages and your blog. Speaking of blogs, did you know 72% of digital marketers list blogging as their most effective SEO tactic? Blogging helps build your reputation and create connections with people who could turn into volunteers and donors. As a nonprofit SEO team, we will build your on-page content through:

  • Keyword Research and Strategies
  • Writing Content 
  • URL Optimizations
  • Meta-Titles and Meta-Descriptions
  • Strategic Internal and External Linking

Off-Page Link Building

Google loves websites that are credible and legitimate. This particularly rings true with a charitable organization. They want to minimize false information, especially if it’s something people may donate money to. To rank in the top ten websites (the first page of Google), you need to show you have high expertise, authority, and trust (E.A.T.). We know that you are trustworthy, but how do you prove that to Google? This is done through link building. When done with white-hat SEO strategies, link building is an incredibly effective strategy to increase the presence and credibility of your website and organization. As you earn highly relevant industry backlinks, you are showing Google that your site has E.A.T. To help build these valuable links, we’ll complete:

  • Perform Link Research 
  • Complete Directory Outreach
  • Strategically Guest Blog
  • Recapture Lost Links
  • Capture Unlinked Mentions


We’ve established that SEO is a valuable marking tactic but it can also be hard to fully understand. We get it. That’s why our charity SEO experts put together a detailed report each month outlining the campaign strategies. We include deliverables and track key performance indicators (KPI) including keyword rankings, organic traffic, and goal completions. This information is meant to get back to your marketing team to:

  • Capitalize on Successes
  • Cut Losses or Underperforming Strategies Quickly
  • Identify and Fix Problems Early

Perks of SEO for Charities

Still not convinced? Here are four great benefits to investing in nonprofit SEO services:

1. More Exposure and Website Traffic

Everyone wants more website traffic. As your campaign gains traction, you’ll see your website’s ranking trend upward and your site traffic will go with it. Ranking in the number one spot will help you gain visibility and credibility amongst your community.

2. Volunteer Resources

When you utilize nonprofit SEO services, your site will not only be optimized for crawl bots but also result in better user experiences and resources like volunteering information will be more accessible. 

3. SEO Never Gets Turned Off

One of the best parts of SEO is that it is always on. Unlike scheduled, time-specific advertisements, with SEO, even if you are not continually putting money into it, your rankings on organic search results will continue to be seen by search engine users. When you invest in SEO for nonprofit organizations, you’ll produce long-term results. So even if you need to put your money somewhere else, your organic rankings will help you connect with donors and volunteers. To put it simply, nonprofit SEO “future-proofs” your website. 

4. Better Insights

The data that is gathered during your search engine optimization campaign provides a more complete and unbiased window into understanding the desires and questions of prospective volunteers, donors, those who utilize/require your services.


Helping a Wide Range of Charity Organizations

FiveFifty’s experts on SEO for charities can help a variety of organization types such as: 

  • Charitable Organizations
  • Human Services
  • Environmental
  • Education
  • Arts, Culture, and  Humanities
  • Non-Government Organizations
  • Trade Unions
  • Cooperatives
  • Public Not-for-Profit Organizations

Our Results Speak For Themselves.

The FiveFifty SEO for charities isn’t all talk. And because of that, we’re happy to back up the claims above with strong evidence from past client campaigns. Take a look for yourself at what we’ve accomplished:

Ready to Dramatically Increase Your Visibility?

When you work with our digital marketing agency, you’ll be working with a team that has a plethora of nonprofit SEO knowledge. People here genuinely care about growing your organization and doing what’s right. When you invest in our SEO services for nonprofits, you will be working with dedicated professionals that check their egos at the door and focus on your mission. Sounds interesting enough? Contact us today and let’s get the conversation started on what our SEO services can do for your online presence.

    Frequently Asked Questions

    What is SEO for Charities

    Search Engine Optimization (SEO) involves researching and developing strategies to optimize your website to have higher keyword rankings on search engines and drive organic traffic. Essentially, SEO for charities and nonprofits is all about making the strongest case possible to Google that your pages are highly relevant to what people are searching for and that you have enough credibility in the industry to speak on it.

    How Long Does It Take to See SEO in Effect?

    Many factors go, into how long it will take for charities’ SEO to take into effect. We typically start seeing ranking improvements in roughly 3-5 months. Implementing SEO services for charities is a long-term investment for your organization. It takes time and dedication to see the full results.

    What is White-Hat SEO?

    White-hat SEO is all about working within Google’s Webmaster Guidelines to make a stronger case for why your website has what its users are looking for, while also creating a better experience for your website visitors. Blackhat SEO on the other hand aims to “trick” Google into ranking the webs. Not only do these strategies tend not to work, but they lead to penalties that take months to years to fully recover from while causing negative long-term ramifications. The difference between white-hat SEO and black-hat SEO basically boils down to the question; do you want to implement ethical or unethical strategies?

    What is Organic Search?

    Organic traffic is whenever a consumer clicks on an unpaid listing on a search engine like Google.