Healthcare SEO

SEO for Medical Practices Proven to Generate Online Leads that Turn into New Patients

With over a million medical doctors in the US, the healthcare industry has become highly competitive. FiveFifty’s SEO services for doctors can help hospitals, clinics, and private practices stand out from the competition by improving their online visibility. Utilizing data-driven strategies, our team of healthcare SEO analysts will help you to improve your presence on search engines and connect with new patients. Could your medical practice use more high-quality patient leads? Let’s chat.

Healthcare SEO Allows Doctors to Connect with Patients During Crucial Moments

Ok, let’s talk numbers

80 percent of Internet users, or about 93 million Americans, have searched for a health-related topic online.

252

Million

There are approximately 252 million searches related to healthcare a day or about 4.5% of all searches

30.8

Percent

On average, moving up a single spot in Google search will increase your click through rate by 30.8%

3

Times More

Search drives nearly 3x as many visitors to medical sites compared to non-search visitors.

44% of people who land on a healthcare website from Google on a mobile device will schedule an appointment.

Now here’s the point: your potential patients rely on search engines like Google to learn more about their medical problems and how and where they can treat them. If your website is not showing up at the top of search results during these critical moments, then you are losing these opportunities to other doctors.

An SEO Company for Medical Professionals That Puts People First

Here at FiveFifty, what we care the most about is helping our clients to form meaningful relationships with real people that lead to measurable actions. And it takes a team of real people to do it. With us, you’ll be investing in a partnership with a team of professionals who check their egos at the door, people who actually want to listen to what you are saying; a team you can count on. Our physician SEO analysts bring a passion for the work they do for our clients and are always curious about how we can better help them realize their goals. Simply put, we genuinely care about delivering highly-qualified leads that turn into long lasting relationships with patients.

FiveFifty’s Healthcare SEO Services

At FiveFifty, what matters most for us is ensuring we are doing what’s right for our clients. This means avoiding “cookie-cutter” strategies and instead tailoring each of our campaigns to how your target market is using search engines. We’ll combine our understanding of Google’s 200+ ranking factors, Google’s Webmaster Guidelines, and conversion rate optimization best practices to generate fully customized SEO strategies that will improve your practice’s online presence and grow your business. Take a look at what our doctor SEO services are all about:

Research & Competitive Analysis

Any great physician SEO campaign will start with a comprehensive examination of your business, competitors, and potential patients. Our experts will take the time to get to know your practice and what makes it unique. We’ll also complete a deep dive into your competitors websites to find out how they have positioned themselves on search engines. Lastly, our SEO analysts will use our advanced tools to gain a better understanding of what your potential patients are searching for. We’ll then combine all this research and data to compile a customized strategy specifically tailored to help your practice stand out.

TECHNICAL Medical SEO

The foundation of your search engine optimization is your website design. Just as you use stethoscopes, x-rays, MRI machines, and CT scans to diagnose what’s going on with your patients, FiveFifty’s SEO physicians are able to utilize our own set of industry-leading tools to look at your website and create a treatment plan based on our diagnoses. Our marketing agency’s healthcare SEO services include: 

  • Monthly Crawl Audits
  • Page Speed Testing and Optimizations
  • Google Core Web Vitals Optimizations
  • Mobile-Friendly Optimizations
  • Redirect Mapping
  • HTML Schema Code
  • Sitemap Creation and Optimizations

Content Optimizations

Perhaps the most impactful strategy we implement as part of our medical SEO services is our on-page and content optimizations. We make sure that the content we craft is useful towards site visitors, entices them towards meaningful actions, and leads to strong keyword rankings. Using data on the most important and relevant medical keywords for your business, our team will complete:

  • Keyword Research and Strategy
  • Content Writing
  • URL Optimizations
  • Write Meta-Titles and Meta-Descriptions
  • Strategically Placing Internal and External Linking

Blogging

When potential patients are researching their symptoms and potential treatment options, 73% of them will use search engines. Targeting these informational searches can be a useful strategy for improving your brand visibility, awareness, and credibility. Practices that blog can actually experience as much as 55% more visitors to their website resulting in an even higher return on their investment.

Link Building

While you may be a highly credible doctor in your field, it may not be evident to your potential patients and to Google. Off-page SEO, when accomplished using whitehat SEO strategies, is a highly effective way to boost your website’s expertise, authority, and trust (E.A.T.). Highly authoritative websites tend to rank better on search engines and as a result experience more organic traffic and faster business growth. Our medical SEO services will help to improve your backlink profile by performing: 

  • Link Research
  • Link Outreach
  • Strategic Guest Blogging

MONTHLY REPORTING

At the end every month, our team will compile and share with you a detailed report that outlines your current and future campaign strategy, as well as track key performance metrics such as keyword rankings, organic traffic, and the percentage of new visitors. This data is also shared with our paid media specialists for better results in your overall digital marketing campaign. This leads to both campaigns being able to:

  • Capitalize on Successes
  • Cut Losses or Underperforming Strategies Quickly
  • Identify and Fix Problems Early

Local SEO for Medical Professionals

Targeting people in your local market who are searching for places to get treated in specific geographical areas is a valuable part of FiveFifty’s healthcare SEO services. Local SEO in the healthcare industry is all about attracting new patients in your local communities by: 

  • Creating, Verifying, and Optimizing Your Google My Business Profile
  • Targeting “Near Me” Style Keyword Searches
  • Creating High-Quality Local Citations

 

SEO for Doctors with Multiple Locations

If you operate practices in multiple locations, first off- congratulations on your success. Secondly, you’ll need a healthcare SEO strategy that is tailored to the needs of patients around each of your locations. Our medical SEO specialists will take the time to research each of the local communities you have opened offices and tailor your campaign to better reach your target market in each region including: 

  • Creating Location-Specific Content
  • Creating, Verifying, and Optimizing Each Office’s Google My Business Profile
  • Creating High-Quality Local Citations for Each Location 
  • Develop Local Business HTML Schema Specific to Each Practice

Value of SEO Services for Medical Professionals

Still not convinced? Here are 5 great advantages in investing in SEO for doctors and healthcare providers:

1. Connect with new patients

With an improved presence on search engines, your website will see a dramatic increase in organic traffic. By combining our medical SEO strategies with conversion rate optimization best practices, FiveFifty’s healthcare SEO professionals will help you to turn this uptick in internet traffic into a significant increase in your online appointments. 

2. Improve your practice’s trust and credibility

The more people see your practice at the top of search results, the more they are going to associate it as a highly reputable source for treatments and information on their ailments. 

3. “Future Proof” Your Conversion Funnel

Unlike other forms of advertising where a decrease in spend has an immediate and equivalent decrease in your media impressions, your rankings on organic search results are not continually dependent on your investment. You invest in doing the right things for your healthcare SEO campaign and they’ll produce long-lasting results. So even during hard economic times and your marketing budgets get slashed, your organic rankings will still be there to generate new patients

4. Patient Resources

The content that is created as part of FiveFifty’s healthcare SEO services can become great resources for explaining procedures to your patients. 

5. Considerable Revenue Growth and Return on Your Investment

Ultimately a marketing campaign without a strong return on your investment is just throwing money away. Compared to traditional media like print ads and direct mail, which has an average 1.7% conversion rate, SEO has a 14.6% conversion rate. Organic search is also 5X more valuable than Google Ads meaning the dollars you spend on medical search search optimization is significantly more likely to result in an increase in appointments.

Digital Marketing Cross-Integrations

An investment in our healthcare SEO services also translates into an investment into improving the effectiveness of your other digital marketing verticals. By creating more meaningful touch points with potential patients, our medical SEO agency won’t just help your search engine optimization, but will also result in improving your other marketing strategies. Take a look at just a few of these cross-integrations: 

1. More Effective Landing Pages & Better Quality Scores

One of the most important benefits of our medical SEO services is that when we optimize content on your website, we are also creating more powerful landing pages that you can direct traffic to from your paid media campaigns. Along with maximizing your conversions, these pages also tend to result in improved Quality Scores; scores that factor into how much you have to bid for your ads to be served on various platforms. With an improved Quality Score, your cost-per-impression and cost-per-click will decrease and you’ll be able to serve more ads and effectively use your marketing campaign’s budget. 

2. Integrated Keyword Strategies

FiveFifty’s medical SEO team works closely with our pay-per-click managers to ensure your Google Ads and SEO keyword strategies are fully integrated. With more keyword data to pull from, both online marketing campaigns will be able to learn from one another and even discover new opportunities that might’ve been missed otherwise. 

3. Data and Patient Insights

Just as patients aren’t always honest in an exam. Sometimes you have to figure it out yourself. Same is true for digital marketing. The more data sources your digital advertising can pull from, the more insights you’ll have into how to more effectively reach and connect with them. With tracking data from your healthcare SEO campaign, our media buyers will have greater insights into how your potential clients interact with your website and how to more effectively allocate your media dollars.  

Helping a Wide Range of Medical Practices

FiveFifty’s medical SEO experts are standing by to help a variety of practices and businesses in the healthcare industry including:

  • General Physicians & Doctors
  • Pediatricians
  • Surgeons
  • Plastic Surgeons
  • Dentists
  • Optometrists
  • Medical Spas
  • Hospitals
  • Private Practices
  • Elder Care Facilities
  • Home Care Services
  • Hospice Care
  • Physical/Occupational Therapy Centers
  • Nutritionists/Dietitians
  • Rehabilitation Centers
  • Veterinarians
  • Massage Therapists
  • Psychologists & Therapists  
  • Pharmacists
  • Acupuncturists
  • Personal Trainers
two male and one female doctors

Our Results Speak For Themselves.

The FiveFifty healthcare SEO team isn’t all talk. We actually have the results from previous campaigns to back up our claims. Take a look for yourself at what we’ve been able to do for other practices and businesses.

Ready to Dramatically Grow Your New Patient Leads?

We’re experts on SEO for doctors and medical professionals who genuinely care about doing what’s right for your practice. We’ll help you to develop real and lasting partnerships with new patients that generate incremental business growth. If that sounds interesting enough take 10cc of SEO strategy and call us in the morning or just use this contact form to connect with us.

Frequently Asked Questions

What is Healthcare SEO?

Healthcare search engine optimization is the practice of researching and creating strategies for websites in the healthcare industry that creates alignment between what people are trying to find on search engines like Google and what makes your business unique. The goal is ultimately to increase your keyword visibility and drive organic traffic to your website.

What is Whitehat SEO?

Whitehat SEO for doctors is the “good and ethical” side of search engine optimization. These types of strategies are designed to make a stronger case for why your website and content provides useful information and services for what some is searching for. Whitehat SEO for physicians is all about following Google’s webmaster guidelines and best practices when formulating strategies. At FiveFifty, being “genuine” is one of our most important core values, meaning our SEO for medical professionals are designed with whitehat practices. 

Blackhat SEO on the other hand is the unethical side of search engine optimization. These strategies aim to trick search engines into ranking websites high on result pages. Often when an agency reaches out and tries to sell you SEO for doctors that they claim can improve your website in as little as a few weeks, what they are really selling is blackhat strategies. Not only will these strategies not work in the long term, but they can also lead to massive penalties and take your online presence and lead to a rapid decline in your organic traffic. 

Think of it as the difference between seeking miracle cures from a snake oil salesman or a real medical professional.

How Long Does SEO Take?

There is no simple answer to how long SEO takes. How competitive your local market and industry both factor into how long it will be before your campaign starts seeing results. However, most of our physician SEO clients will start to see improvements to their key performance indicators in as little as 2-3 months. SEO is again an investment into your future and will pay massive dividends once your website starts to gain traction with Google.

Why Should I Hire a Healthcare SEO Expert Instead of Doing it Myself?

The simplest answer is that it’s easier and more efficient to have professionals optimize your website for SEO. Google’s search algorithms have over 200 factors which are also constantly evolving. It can be a tremendous task to understand how to optimize your website for these ranking factors, while also figuring out how to create a website that users want to engage with. Our experienced medical SEO experts know what it will take to create and execute a strategy that will take your website to the top of Google. This will also free you up to focus on patient care and improving the other areas of your business.

What Are Local Citations?

A local citation is any place online that shows your business’s name, address, and phone number (NAP). They are important off-page and local strategies used in SEO for medical professionals. They can take the form of listings on resources like local directories, social media profiles, and other websites or apps not owned by your business.

What is Organic Search?

Organic traffic, also sometimes referred to as organic sessions, occur whenever someone lands on your website directly from an unpaid link on a search engine like Google.