SEO for Lawyers

Proven SEO Strategies to Grow Your Law Firm

Search engine optimization is one of the most effective ways for law firms to find their next client. By executing on a specially tailored lawyer SEO campaign designed to create alignment between what people are searching for and what makes your legal practice unique, FiveFifty’s specialists are able to increase your keyword ranking visibility, improve your website traffic, and grow your business! If your firm is not present on Google search during key moments in your prospective client’s buyers journey, you’ll be losing key touch point opportunities to your competitors. By optimizing your website for search engines, you’ll be able to connect with real people in meaningful and measurable ways. Interested in learning more? Let’s chat about it.

FiveFifty’s Legal SEO Services Will Give Your Firm a Competitive Edge

Ok, here’s our opening argument:

96% of people seeking legal advice use a search engine like Google

74% of prospective clients visit a law firm’s website to take action

74% of prospects who begin their search online will end up contacting your law office with a phone call


Times More Clicks

A website in the number one spot on Google is ten times more likely to receive a click compared to a website in the tenth position.


Percent Increase

On average, moving up 1 sport in search results will increase your click through rate by 30.8%

In the modern era, potential clients are using the internet and search engines to find information and make decisions on which attorneys they should hire. SEO helps you to be present in these critical moments, which means you are not losing leads to the competition.

An SEO Company for Lawyers Built to Put People First

Here at FiveFifty, we understand that your prospective clients are real people looking for help to solve their legal problems and it takes a team of real people to reach them. We’re a group of regular folks – adventurers, gardeners, chefs, martial artists, mothers and fathers, who understand the struggles that ordinary people face. We’ll use industry-leading SEO strategies combined with our own experience, both personal and professional, to help you reach these people during crucial moments on search engines. For us, providing meaningful SEO services for lawyers means empowering our clients AND delivering outstanding results.

FiveFifty’s Law Firm SEO Services

At FiveFifty, connecting companies with real people in meaningful ways is the heart of what we are all about. We combine data-driven SEO strategies, Google’s Webmaster Guidelines, and conversion rate optimization best practices to grow your business. Interested? Here is what our attorney SEO marketing campaigns are all about: 

Research & Competitive Analysis

In digital marketing, data is king and SEO is no exception. We’ll start your campaign off by completing a comprehensive deep-dive into your business, your competitors, and your target market. We spend this time getting to know your law firm, so that we can create better alignment between what people are searching for and what makes you unique, leading to incremental business growth. By analyzing competing law firms, we will also be able to discover how your competitors are positioning themselves with search engines and develop a customized strategy for beating them. 


The foundation of search engine optimization is a great website. Underperforming websites will turn visitors away, leading to lost opportunities – not to mention Google’s crawl bots won’t be able to index it resulting in pages not appearing in search results. To ensure this doesn’t happen, our attorney SEO agency’s services including: 

  • Monthly Crawl Audits
  • Page Speed Testing and Optimizations
  • Google Core Web Vitals Optimizations
  • Redirect Mapping
  • HTML Schema Code
  • Sitemap Creation and Optimizations

SEO Service Pages

The base of any great argument is compelling and effective content, especially in SEO. Our lawyer SEO experts will rework and create new service pages on your website that will result in better rankings on Google AND entice readers towards meaningful actions, such as contact form submissions. 

  • Keyword Research and Strategy
  • Content Writing
  • URL Optimization
  • Meta-Titles and Meta-Descriptions
  • Strategic Internal and External Linking

Legal SEO Blogging

With such a significant portion of people looking towards search engines for answers on matters of the law, SEO blogging can be a great addition to your legal SEO strategy so you can better connect with these prospective clients. We’ll help you to target informational keywords around your legal services, leading to increases in both your website traffic and brand awareness. By connecting to search engine users at the early stages of their buyer’s journey, some of our client’s have even been able to achieve organic traffic growth of over 126% thanks to an effective blogging strategy.

LOCAL SEO for Lawyers

If you’re targeting a specific region, then local SEO is going to be an important piece of your campaign. Our attorney SEO agency will help you form meaningful connections with your local community by: 

  • Creating, Verifying, and Optimizing a Google My Business Profile
  • Targeting “Near Me” Style Keyword Searches
  • Creating High-Quality Local Citations


While you may have credibility in court, that doesn’t necessarily mean you have a lot of credibility online. Off-page SEO, when done right and with white-hat strategies, is an amazing way to boost your website’s credibility. This means Google will be more likely to trust your content, which leads to better keyword rankings, organic traffic, and business growth. Our law firm seo marketing services will help you improve your backlink profile by performing: 

  • Link Research
  • Link Outreach
  • Strategic Guest Blogging


Every month, our team will share with you a detailed report that will outline what is going on with your campaign strategy, as well as track key performance indicators such as keyword rankings, organic traffic (sessions), and the percentage of new visitors. This data will also be shared with our paid media marketing specialists for better results on your overall marketing campaign. This leads to our specialists being able to: 

  • Capitalize on Successes
  • Cut Losses or Underperforming Strategies Quickly
  • Identify and Fix Problems Early

Perks of Our SEO Services for Lawyers

Still not fully convinced? Here are 5 more reasons to invest in your firms future with the help of FiveFifty’s lawyer SEO services

1. Increased website traffic and client leads

As you rank for more keywords on Google and other search engines, you’ll start to see a dramatic increase in your organic traffic. The more people who click on your website, the more conversions you’ll receive. Just think of what it would mean for your legal practice to see a dramatic uptick in client leads! 

2. Improved brand visibility and name recognition

Think of your website as a billboard on the “information superhighway”. As FiveFifty’s experts on SEO for lawyers dramatically increase the number of keywords your firm ranks for, the more “billboards” your website will have which leads to more opportunities you’ll have to expose your practice to potential clients. Soon people will also start remembering and associating your law firm with the legal services you provide.  

3. SEO is Always On

A huge perk of search engines optimization is that you are not directly paying to be ranked on Google. Unlike other digital marketing efforts, where if you stop spending money to buy ad space, your ads will stop appearing,  your presence on search will not disappear if you are forced to stop investing in your legal SEO campaign. With SEO, your firm will be better prepared for an unpredictable future and can still generate clients leads even in the toughest of economic times. 

4. Better Understanding of Your Potential Clients

Sometimes what your potential clients say won’t always be the whole truth and nothing but the truth, at least when it comes to your digital marketing efforts. With data from your law firm’s SEO campaign you’ll gain access to a more comprehensive and unbiased view of what your potential clients want and the questions they are asking about your services. 

5. Significant Revenue Growth and Return on Investment

Without a return on your investment, you’re just throwing money away. SEO, in the hands of the right professionals, tends to have one of the highest returns on investments of any digital marketing initiative. 

Cross-Integrate Your Lawyer SEO Marketing with Your Digital Advertising

When you invest in our SEO for lawyers, you’re not just working to improve your organic visibility, but also investing in improving your paid media campaigns. The synergy between FiveFifty’s law firm SEO services and paid media campaigns allows you to more effectively connect with people in meaningful ways. Some of these cross-integrations include: 

1. Better Data & Client Insights

The more data your digital advertising campaigns have to work with, the more effectively they’ll be able to reach your target audience. With tracking data from your law firm’s SEO campaign, our media buyers will have greater insights into how your potential clients interact with your website and how to better maximize your advertising dollars to reach them. 

2. Pay-Per-Click Keyword Integrations 

FiveFifty’s legal SEO team works closely with our PPC managers to integrate your Google Ads and SEO keyword strategies. With more keyword data to pull from, both campaigns are able to learn from one another and even discover opportunities that would have been missed otherwise. 

3. Stronger Landing Pages and Quality Scores

One of the major perks of our law firm SEO services is that when we optimize content on your webpages, we are also creating powerful landing pages that you can direct traffic to from your paid media campaigns and increase your conversions. Along with better landing pages will also come improved quality scores. These scores affect how much you are required to pay in order for your ads to appear on platforms like Google Ads and Bing Ads. With higher quality content on your landing pages from your legal SEO campaign, you’ll be able to decrease your cost per impression or cost per click and get your ads in front of more prospective clients. 

Helping a Wide Range of Law Firms

FiveFifty’s lawyer SEO experts can help  a variety of legal practices including:

  • Personal Injury Firms
  • Business and Corporate Firms
  • Criminal Justice and Defense Firms
  • Family/Divorce Firms
  • Elder Law Firms
  • Real Estate Firms
  • Patent and Trademarks Firms
  • Estate Planners
  • Solo Law Firms
  • Small Law Firms
  • Regional Law Firms
  • International Law Firms
  • Immigration Law Firm
  • Civil Rights Firms

Our Results Speak For Themselves.

The FiveFifty SEO team isn’t all talk. We can actually back up our claims with strong evidence from previous SEO campaigns. Take a look for yourself at what we’ve been able to do for businesses in a variety of industries:

Ready to Dramatically Grow Your Client Leads?

Ok, here’s our closing argument: we are a team of lawyer SEO specialists who genuinely care about connecting you with real people in meaningful and measurable ways so you can grow your firm. We’ll help you to develop real and lasting relationships with your potential clients that results in incremental growth for your business. We rest our case.

    Frequently Asked Questions

    What is SEO?

    Search Engine Optimization (SEO) is the practice of researching and developing strategies to optimize your website that increases your keyword visibility and organic traffic. Just like a lawyer, we know how to make a strong case to the Judge, in this case Google, that your website has the information and services that your prospective clients are looking for.

    How Long Does SEO Take?

    The short answer is that it depends on how competitive your industry is. We can typically start to see improvements on your key performance indicators in as little as 2-3 months for some businesses, while others could take 6 months to up to a year for companies with heavy competition. SEO is again an investment and will pay dividends once your website gains traction with Google.

    What Are Local Citations?

    A local citation is any place online that shows your business’s name, address, and phone number (NAP). They are an important off-page SEO strategy and can take the form of resources like local directories, social media profiles, and other websites or apps not owned by your business.

    What is Organic Search?

    Organic traffic occurs whenever a visitor lands on your website as a result of an unpaid result on a search engine like Google.