We probably don’t have to tell you that homeowners and businesses no longer search through heavy phonebooks to find HVAC specialists. Google, Bing, and other search engines are now the preferred way to find help for everything heating and air conditioning. Search engine optimization (SEO) for HVAC companies allows you to position yourself at the top of search results at the moment your next customer is actively looking for your products and services. FiveFifty’s experienced SEO professionals help you make sense of Google’s 200+ ranking factors to develop a comprehensive strategy that improves your online visibility, organic traffic, and qualified lead generation. Interested in how we can help you increase your appointments and sales? Let’s chat.
On average, there are over half a million monthly searches where consumers are searching for HVAC providers and services.
The top 3 positions on Google Search have the highest click-through-rates with the number one spot averaging a CTR of 33%. Click-through-rates corrode the further you are from the top result on Google (on the second page it drops to less than 1%).
Bottom line: while referrals, print advertising, and the phonebook can still occasionally be a source for your sales leads, consumers today are turning to search engines like Google and Bing to find help for their heating and cooling needs. If your business does not show up in the top spots on Google potential customers might ignore your website completely. Your HVAC business needs to be present during these critical inbound marketing lead moments otherwise you risk losing opportunities to competitors.
We are everyday folks who just so happen to be really good at digital marketing and search engine optimization. Forming meaningful connections with real people takes more than looking at data points in a spreadsheet. It takes a team who genuinely cares about helping people and finding out how your business can do it. FiveFifty’s HVAC SEO services produce successful campaigns by seeing your potential customers as actual individuals with real human needs and emotions. As our marketing agency develops your HVAC company SEO strategy, we are incorporating our professional and personal experiences combined with hard data and industry-leading tools to better align your business with what your customers are searching for.
It all starts with identifying what we call “winnable pockets of intent”; in other words, we are looking for areas where we can help you generate inbound leads. We analyze your top rivals and industry trends along with what is and is not currently working on your website to ensure your custom heating and cooling SEO campaign can earn that coveted first position. From there the real work begins as we create the content and user experience that will speak to users and search engines alike. After updating your website, we are actively searching for additional optimization opportunities to further grow your online presence. Want more specifics? Check it out:
Once your website has a strong foundation, we can focus on creating a content strategy that aligns what you offer with what people are searching for. Working with your team, our SEO company for contractors rework existing pages and build new content designed for users with transactional intent (users at the end of the sales funnel looking to complete an action). We also utilize conversion rate optimization best practices to entice users toward meaningful actions like form submissions. Our in-depth on-page SEO strategies go beyond the typical keywords you might expect for contractors and discover long-tail keywords that target demographics, use-cases, and behavioral opportunities. Here’s how we do it:
Boost your credibility with highly credible inbound links (also called backlinks). Utilizing white-hat tactics FiveFifty’s HVAC SEO services build customized off-page campaigns designed to improve your online expertise, authority, and trust scores. Every time you acquire links from trusted home improvement and other construction-related sites Google counts that as a vote of confidence. This in turn means Google is more likely to trust your site with a coveted top position on their results pages. To build these valuable backlinks, our SEO for HVAC contractors team:
Transparency is important which is why our HVAC contractor SEO professionals build detailed, monthly reports that will break down your SEO strategy with up-to-date deliverables and key performance indicators. Leveraging an assortment of SEO measurement platforms including Google Analytics allows our team to demonstrate the growth of your online visibility and leads. Here are some of the items we are tracking in your monthly heating and cooling SEO reports:
Take advantage of high converting localized keywords and connect with your community where 88% of searches for local businesses on mobile devices lead to a call or visit within 24 hours. Own a heating, ventilation, and air conditioning company that operates in multiple locations? Your strategy can be adapted to provide local SEO for HVAC companies in each of these communities too. FiveFifty’s tactics for local SEO for HVAC contractors include:
Still not convinced? Take a look at the top 5 benefits of SEO for HVAC companies:
Unlike other marketing services where a decrease in advertising spend leads to an immediate decline in your exposure, SEO for HVAC companies is continually working to bring you traffic to your website even if you are not actively funding it. Heating and cooling SEO is essentially a tactic where you are paying our consultants to improve your website, so as long as your website still exists Google will showcase your business 24/7 even if you are not currently adding new articles and pages.
No matter the size of your business, you’ll still be able to rank on top of search engine result pages. Regardless of whether you are a national brand or a local company, with the right data-driven SEO strategy your HVAC business will be able to dominate search results.
Consumers trust Google to show only highly reputable heating and cooling businesses. As you acquire additional keywords and improve your overall visibility with FiveFifty’s HVAC SEO services you’ll not only be increasing your exposure, but also the consumer confidence in your brand.
At FiveFifty you’ll be developing a partnership with a team whose expertise goes beyond SEO for HVAC contractors into so much more like media buying, social media marketing, pay-per-click (PPC), and pretty much everything else in internet marketing. Our services are designed to work together to build strong, more cost-effective digital marketing with better landing pages, more data points, and integrated keyword strategies. Beyond our HVAC SEO services, many of our clients find that their campaign produces valuable assets for their sales teams too.
Let’s be frank, you would not be spending valuable time and money on HVAC marketing if the end goal wasn’t to grow your revenue. FiveFifty designs our HVAC SEO services and content marketing strategies to incorporate conversion rate optimization best practices. This leads to more meaningful interactions with potential customers and increases your marketing qualified leads.
Search engine optimization doesn’t just happen. It takes hard work, but the end results create a steady stream of new customer inquiries. FiveFifty’s heating and cooling SEO experts put in the work because you’ll find we genuinely care about helping you grow. We are a company that listens to what you need, a team that checks their egos at the door and focus on what’s best for your company. Contact us and let’s get to work on building you a strong online presence.
Honestly, it depends. HVAC SEO services are a long-term investment. Based on your location, your competition, and the HVAC service keywords you want to target you could start seeing dividends from your investment anywhere from 3-6 months typically.
In all honesty, you could probably put together a simple heating and cooling SEO campaign by yourself. However, it would take a lot of research into HVAC contractor SEO best practices and Google’s over 200+ ranking factors, not to mention all the time spent on implementation Or, you could save time by hiring an experienced veteran who already understands what it takes to optimize a website and can execute an extensive SEO strategy for you. It all boils down to where you think you could best be spending your time and if you have confidence in your own ability to improve your visibility.
This is one of the most important key performance indicators FiveFifty’s HVAC SEO services tracks. Organic traffic occurs when people visit your website from an unpaid search engine listing.