SEO For Hotels and Resorts

Proven Strategies for Growing Your Reservations and Sales

Search engine optimization (SEO) is one most valuable digital marketing strategies for brands in the hospitality industry to stand out from the rest of the pack. In the twenty-first century, search engines like Google represent a significant stop for travelers as they decide where to go and stay. Without an exceptional presence during these moments, your hotel is losing these opportunities to your competitors. FiveFifty is able to leverage our scientifically-tested and heavily researched strategies to create customized-tailored hotel SEO services for brands that lead to meaningful connections and conversions. Interested in learning how? Let’s chat.

Make Meaningful Connections with Travelers at Crucial Moments

Ok, let’s talk numbers. 

82% of leisure travelers haven’t chosen the accommodation provider they will book with

58% of leisure travelers and 64% of business travelers start their booking and planning process with search

39% of traffic to travel websites is from organic Google search, which translates into accounting for 46% of all travel revenue

10

Times More Clicks

A website in the number one spot on Google is ten times more likely to receive a click compared to a website in the tenth position.

30.8

Percent Increase

On average, moving up 1 sport in search results will increase your click through rate by 30.8%

Now here’s the point: modern travelers are using search engines to make informed decisions before they decide where they want to stay. If your hotel’s website is not present during these crucial moments in the buyer’s journey, you’ll be losing these travelers to your competitors. 

An SEO Agency for Hotels Built to Put People First

Here at FiveFifty, creating meaningful connections with real people is at the heart of what we are all about. And it takes a team of real people to do it. When you invest in our hotel SEO services, you’ll be developing a partnership with a team who leave their egos at the door, people who will actually listen to what you are saying. That’s not to say we aren’t able to use our years of experience as travelers ourselves to better reach search engine users, because we definitely will. Our hotel SEO agency combines our experiences, both professional and personal, with industry-leading tools and hard data to create a better alignment between what people are searching for and what makes your business unique. Bottom line is that we are all about doing what’s right for your business and helping you form meaningful relationships with prospective customers during crucial moments on their buyers journey.

FiveFifty’s Hotel SEO Services

Google is making thousands of changes to its algorithm’s 200+ ranking factors every year. It takes a team of experienced professionals who really understands Google to improve your organic search presence. Our hotel SEO agency combines proven data-driven SEO strategies, Google’s Webmaster Guidelines, and conversion rate optimization best practices to improve your brand’s online presence and grow your business. We’ll take the time to get to know your business, your competitors, and your local market so that we can develop a customized campaign designed to attract travelers and increase conversions. Take a look at what our SEO services for hotels is all about.

Technical SEO Services for Hotels

The foundation of any SEO campaign is making sure your website design and functionality operates at peak efficiency both for visitors and Google’s crawl bots. With the proper technical SEO optimizations, your website will have a smaller bounce rate and will be able to take full advantage of all the opportunities from search engines. For example, faster sites will actually lead to more customers reaching check out. To ensure Google is able to properly able to index your site and your visitors have a great experience, our professionals will complete: 

  • Monthly Crawl Audits
  • Page Speed Testing and Optimizations
  • Google Core Web Vitals Optimizations
  • Redirect Mapping
  • HTML Schema Code Optimizations
  • Sitemap Creation and Optimizations

On-Page Hotel SEO Content Optimizations

The most impactful part of our hotel SEO services tend to be our content optimizations. These strategies will lead to both improving your keyword rankings and enticing your readers towards meaningful actions such as booking and form submission pages. Our hospitality SEO agency will help you to create and rework your landing pages for all your accommodations, attractions, and services by: 

  • Conducting Keyword Research and Strategy
  • Writing Content
  • Optimizing Your Page for Search Intent
  • Optimizing URLs
  • Improving Meta-Titles and Meta-Descriptions
  • Strategically Placing Internal and External Links

SEO Optimized Blogs for Hotels & Resorts

A powerful addition to SEO for resorts and hotels is a strategic blogging campaign. Our SEO-optimized blogs use many of the strategies we use for transactional pages and keywords, but instead involves targeting informational keywords around the questions travelers are asking. This can mean writing blogs like “the top ten things to do during your stay” or “what do families need to pack for a ski vacation”. This type of content is a great way to increase your brand awareness, increase your website traffic, and improve your conversion rate.

Off-Page SEO Link Building

Link Building, when done using whithat SEO tactics, is an incredible way to boost your website’s credibility and authority leading to a strong presence on search engines. Strategically linking to your landing pages from other websites will lead to Google trusting the content on your landing pages more, which in turn leads to better positioning on search engine result pages and more organic traffic. Our hotel SEO agency offers whitehat strategies for: 

  • Link Research
  • Link Outreach
  • Strategic Guest Blogging

MONTHLY REPORTING

At the end of each month, our hospitality SEO agency will present you with a detailed report outlining your campaign strategy, as well as tracking key performance indicators (KPIs) such as keyword rankings, organic traffic, new vs. returning visitors, and goal completions. We want to use this report to work with your marketing team to

  • Capitalize on Successes
  • Cut Losses or Underperforming Strategies Quickly
  • Identify and Fix Problems Early

Local SEO Services for Hotels

maps on phone and desktop

Targeting travelers who are searching for accommodations and things to do in specific regions, states, or cities is a valuable part of FiveFifty’s SEO for resorts and hotels. Local SEO is all about creating meaningful connections with local communities by: 

  • Creating, Verifying, and Optimizing a Google My Business Profile
  • Targeting “Near Me” Style Keyword Searches
  • Creating High-Quality Local Citations 

 

SEO for Hotels with Multiple Locations

If your brand operates hotels in multiple regions, first off – congratulations. Secondly, you’ll need an SEO strategy that is tailored toward the needs of local customers. Our hotel SEO agency’s specialist will take the time to look at each of the local communities your hotel chain operates in and tailor your campaign to better reach your target market in each region including: 

  • Creating location-specific content
  • Creating, Verifying, and Optimizing Each Hotel’s Google My Business Profile
  • Creating High-Quality Local Citations for Each Location 
  • Develop Local Business HTML Schema Specific to Each Hotel

Perks of SEO for Hotels and Resorts

Still not convinced? Here are five great reasons to invest in SEO for resorts and hotels. 

1. Increased Brand Visibility and Recognition

SEO for resorts and hotels considerably boosts your brand’s visibility on the “information superhighway”. Before long, travelers will increasingly recognize your hotel’s brand as the premier destination in your area and you’ll dominate your share of the market. 

2. Increased Website Traffic and Online Reservations

With an increased web presence, your website will see a dramatic uptick in traffic from search engines. By combining SEO strategies with conversion rate optimization best practices, FiveFifty’s hotel SEO experts will turn this traffic uptick into a significant increase in your online reservations and sales.

3. “Future Proof” Your Brand

Unlike other forms of advertising where a decrease in spend has an immediate and equivalent decrease in your media impressions, your rankings on organic search results are not continually dependent on your investment. You invest in doing the right things for your hotel’s SEO campaign and they’ll produce long-lasting results. So even during hard economic times and your marketing budgets get slashed, your organic rankings will still be there to generate sales. 

4. Outstanding Guest Insights

Travelers aren’t always the most transparent about their needs. However, being able to anticipate and meet these needs is actually more critical in the booking process than adjusting your prices. In fact, 47% of customers decide not to book because of unmet needs at hotels,  while only 26% decide not to because of price. Research and campaign tracking data from our SEO services for hotels can provide your marketing teams with more comprehensive and unbiased insights into the needs and wants and the questions your customers are asking. 

5. High Return on Investment

Compared to traditional media like print ads and direct mail which has an average 1.7% conversion rate, SEO, when done right, has a 14.6% conversion rate. Organic search is also 5X more valuable than Google Ads. The bottom line is that if your marketing is not generating a strong return on your investment and helping to grow your business, then you are just throwing your money away and SEO has one of the strongest returns. 

Marketing and Sales Cross-Integrations

An investment in SEO for hotels means improving your visibility on Google and improving your other marketing verticals. The best SEO strategies are designed not to trick Google into ranking your website higher – but providing better, more useful information for your customers (which is what Google likes to see so they tend to reward these types of SEO optimized websites). By creating more meaningful customer touchpoints, our hospitality SEO agency won’t just be helping your search engine optimization, but also improving your overall marketing strategies. Take a look at just a few of these cross-integrations. 

1. Prime Landing Pages and Quality Scores

One of the major perks of FiveFifty’s hotel SEO services is that our professionals will help you craft spectacular landing pages that will lead to meaningful connections with travelers. Our media buyers can then use these pages to increase your online conversions. Keyword rich landing pages also provide a great opportunity to improve online advertising campaign’s quality scores, scores that factor into how much you have to bid for your ads to be served on various platforms. With better quality scores your cost-per-impression and cost-per-clicks will decrease, allowing you to serve more ads and more effectively use your marketing campaign’s budget. 

2. Sales Assets

From weddings, to corporate events, to accommodations your hotel’s sales team will have an abundance of new resources they can use to make more compelling sales pitches. Blogs can also provide fantastic resources for your potential guests on planning their trip and what to do once they are there. 

3. Superior Targeting

FiveFifty’s SEO services for hotels generates fantastic data that our media buyers will be able to use to gain greater insights into how to more effectively reach travelers. SEO data can provide understanding into how your customers interact with your brand’s website and how to maximize your advertising dollars in order to better reach them. 

4. Integrated SEO and Pay-Per-Click Keyword Strategies 

Our search engine optimization analysts and PPC managers work closely together, which means you’ll be better able to integrate your Google Ads and SEO keyword strategies. These campaigns can even help each other discover new opportunities to target that you might’ve missed otherwise. 

Our Results Speak For Themselves

The FiveFifty SEO team isn’t all talk. We can actually back up our claims with strong evidence from previous SEO campaigns. Take a look for yourself: `

Ready to Drastically Increase Your Reservations?

We’re a team of experienced hotel SEO experts who genuinely care about doing what’s right to grow your brand and create meaningful connections with travelers. Our hospitality SEO agency will help you to develop real and lasting relationships with your guests that result in incremental business growth. Sounds interesting enough? Contact us today and let’s get the conversation started about what our SEO services for hotels can do for your brand’s online presence.

Frequently Asked Questions About SEO for Resorts and Hotels

What is SEO?

Search Engine Optimization (SEO) is the practice of researching and developing strategies to optimize your website that increases your keyword visibility and organic traffic. A hotel SEO agency’s job is to make the strongest case for why your website has the pages with the greatest authority and credibility to properly provide the information and services your guests are looking for.

How Long Does SEO Take?

The short answer is that it depends on how competitive your industry is. We can typically start to see improvements on your key performance indicators in as little as 2-3 months for some businesses, while others could take 6 months to up to a year for companies with heavy competition. SEO is again an investment and will pay dividends once your website gains traction with Google.

What Are Local Citations?

A local citation is any place online that shows your business’s name, address, and phone number (NAP). They are important off-page and local strategies used in SEO for resorts and hotels. They can take the form of listings on resources like local directories, social media profiles, and other websites or apps not owned by your business.

What is Whitehat SEO?

Whitehat hotel SEO strategies follow Google’s webmaster guidelines and best practices. This is the “good and ethical” side of search engine optimization designed to make a stronger case for why your website and content better aligns with someone’s search. At our hotel SEO agency, being “genuine” is one of our most important core values, which is why we practice whitehat SEO. 

Blackhat SEO on the other hand aims to trick Google into ranking a website. This is the unethical way of doing SEO for resorts and hotels. Often when companies claim they can improve your hotel’s SEO in as little as a few weeks they are using blackhat strategies. Not only will these strategies most likely not work, but they can also lead to penalties that will tank your presence on Google leading to a rapid decline in your organic traffic. When this happens it can take months to recover from it, all the while you lead generation will suffer.

What is Organic Search?

Organic traffic (session) occurs whenever a visitor lands on your website directly from an unpaid listing on a search engine like Google.