SEO for Financial Services

Dramatically Grow Your Online Leads From a High ROI Marketing Channel

Search engine optimization (SEO) for finance companies is one of the most valuable digital marketing channels that’ll allow your organizations to stand out from the crowd. By optimizing your website for search engines, we’ll create more meaningful connections between your organization and real people that lead to measurable results. FiveFifty’s SEO for financial services will drive traffic to your website, generate leads, and improve your bottom line. Interested in learning more? Let’s chat about it.

Let’s Talk Numbers

8.5

Times More Conversions

Compared to outbound marketing services like print ads and direct mail, which have an average 1.7% conversion rate, SEO for finance companies, when done right, has a 14.6% conversion rate.

According to a report by Brightedge, 51% of all online traffic is generated by organic search.

Over 40% of business revenue is captured by organic traffic

10

Times More

Websites in the number one spot on Google are 10x more likely to receive a click compared to a page in the number ten spot.

Ok, now here’s the bottom line: organic listings on search engines represent perhaps the most significant source of online leads and revenue growth. Your potential clients rely on Google when they are deciding on which fiance firms will best meet their needs. If your website is not present during these crucial moments, you are losing these opportunities to your competitors.

An SEO Agency Where People Are Our Greatest Asset

Here at FiveFifty, we understand that your potential clients are more than data points; they are real people with real needs and questions about finance. It’ll take a team of real people to reach them, folks who check their egos at the door, people that can be counted on. With FiveFifty’s SEO services for financial companies, you’ll be developing a partnership with a team of search professionals who bring a passion for the work they do and are always curious about how they can better connect you with search engine users. Simply put, we genuinely care about providing SEO for financial services that deliver highly-qualified leads that our clients can turn into long lasting relationships.

FiveFifty’s SEO for Financial Services

SEO for financial companies is investment into your business’s future. Search engines are where your potential clients are looking for financial information and what types of business can help them. We collaborate with each of our clients to create alignment between these moments on search and what makes their company unique. To ensure you receive a strong return on your investment, our experts on SEO for financial companies custom-tailor each of our campaigns to our clients. Take a look at what our data-drive SEO strategies include:

Research & Competitive Analysis

We’ll take the time to get to know you, your competitors, and your target market. We want to know what makes you unique and how we can best align that with the needs, wants, and questions your potential clients are asking about finance. We’ll also dive into how your competitors are positioning themselves on search and develop a strategy for outranking them. We’ll use all this data and research to compile a fully customized SEO campaign that’ll significantly improve your online presence.

TECHNICAL SEO for Financial Services

It all starts with a great website. If your website does not function at peak efficiency, not only will Google’s crawl bots be unable to properly understand and index your site, but you’ll also experience a high bounce rate from your visitors. To ensure you have strong website development and your visitors have a great experience, every month our analysts will complete: 

  • Monthly Crawl Audits
  • Page Speed Testing and Optimizations
  • Google Core Web Vitals Optimizations
  • Redirect Mapping
  • HTML Schema Code Optimizations
  • Sitemap Creation and Optimizations

On-Page Content

Time and Time again content optimizations prove to be the most impactful part of any SEO campaign. These strategies involve creating and optimizing web pages for each of the services that your business offers. Combining proven SEO for financial advisors tactics, Google’s Webmaster Guidelines, and conversion rate optimization our professionals create content that improves keyword rankings and entices your visitors towards meaningful actions such as lead form submissions. Our SEO for financial service professionals will help you to create landing pages for each of your offerings by completing: 

  • Keyword Research and Strategy
  • Content Writing
  • URL Optimization
  • Meta-Titles and Meta-Descriptions
  • Strategic Internal and External Linking

Blogging

There are a vast array of informational keywords with significant monthly search volumes, which mean people do not fully understand the world of finance. But can you blame them? It takes an expert like yourself to fully understand the finance industry. However, we can make that expertise one of your competitive advantages. These top-of-the funnel searches are great opportunities for you to make connections with potential clients early in their buyer’s journey and increase your brand awareness. In fact, companies that blog can see as much as 55% more visitors and experience better returns on their marketing.

Off-Page Link Building

While your firm may be the masters of finance, Google won’t know that. Google wants to make sure that the websites that it is showing are credible sources of information and services, especially when money is involved. Link building, when done with whitehat SEO strategies, is an incredibly effective way to boost your website’s credibility and presence on search engines. Google tends to correlate websites with highly relevant industry backlinks as sites that have high expertise, authority, and trust (E.A.T.). We’ll help you build these links by completing: 

  • Link Research
  • Link Outreach
  • Strategic Guest Blogging

MONTHLY REPORTING

At the conclusion of each month, our SEO for financial advisors services will provide you with a detailed report that will outline where your campaign strategy and deliverables, as well as track key performance indicators such as keyword rankings, and organic traffic, and goal completions. Together, you and our experts will use this report to: 

  • Capitalize on Successes
  • Cut Losses or Underperforming Strategies Quickly
  • Identify and Fix Problems Early
maps on phone and desktop

Local SEO

If your financial company targets specific cities, states, or regions, then local SEO will be a valuable strategy during your campaign. These tactics are all about creating meaningful connections with local communities by: 

  • Creating, Verifying, and Optimizing Your Google My Business Profile
  • Targeting “Near Me” Style Keyword Searches
  • Ensuring Your N.A.P. (Name, Address, Phone Number) is Up-to-date and Consistent Everywhere You Are Present On The Internet
  • Creating High-Quality Local Citations

 

Local SEO for Multiple Locations

If your company operates in multiple regions, first off congratulations on your success. Secondly, you’ll need an SEO strategy that targets each of the local communities you operate in. For each location, FiveFifty’s SEO for financial services will

  • Create specific content targeted towards a specific market
  • Create, Verify, and Optimize Their Google My Business Profile
  • Create High-Quality Local Citations
  • Develop Local Business HTML Schema Specific to Geographical Market

Advantages of SEO for Financial Advisors and Businesses

Still not convinced? Here are 8 incredible perks of investing in SEO for financial services: 

1. Increase Brand Exposure & Credibility

The higher your organization is featured on Google, the more your potential clients will be exposed to your brand. This increased visibility leads to financial institutions becoming more credible in the eyes of potential clients, for if Google trusts you, why shouldn’t they. This ultimately leads to a higher volume of leads for you to capitalize on. 

2. Learning Assets

The service pages and blogs that your SEO campaign creates will prove to be great assets when explaining finance to clients and investors. 

3. Increased Customer Touch Points

SEO provides financial institutions with more opportunities to interact with their potential customers and convert them into paying clients. SEO for financial advisors will not only give you the opportunity to interact with people on your website, but also on valuable online profiles like Google My Business and local citations like yellowpages.com or yelp.com. 

4. Qualified Leads

The beautiful part of SEO for financial advisors is that, unlike outbound marketing strategies where you just hope people are interested in what you have to say, SEO advertises your organization during moments when potential clients are actively searching for your services. The moment someone types a search into Google they are showing their purchase intent. SEO for financial services allows organizations to be present during these high value inbound marketing moments and generate highly-qualified leads. 

5. Always On

One of the most significant benefits of SEO for financial companies is that unlike other forms of advertising where a decrease in spend has an immediate and equivalent decrease in media impressions, your rankings on organic search results are not continually dependent on your investment. You invest in doing the right things for SEO and you’ll be rewarded with 24/7 promotional opportunities. 

6. Drives Long-Term Success

Once your website generates a strong presence on search engines, it tends to stay there for a long time. So, even during hard economic times and your marketing efforts get slashed, your organic rankings will still be there to generate new clients. 

7. Better Click Through Rate than Google Ads

Unpaid (organic) search is 20x more likely to generate traffic opportunities than Pay-Per-Click advertising. This means that, while PPC marketing can still be a valuable marketing vertical, search engine optimization is far superior, and often cheaper, in generating online leads from search engines. 

8. Position Yourself Above the Competition

Search Engine Result Pages offer an even playing field for financial institutions to compete on. Google’s algorithms do not factor in the size of a company when evaluating their website, just how well your content meets the needs of its users. With the right, data-driven SEO strategy, your company can be competing above industry giants. 

Digital Marketing Cross-Channel Integrations

When you invest in SEO for financial services, you’re not just investing in improving your organic search engine presence, but also in improving your other online marketing efforts. Some of these cross-integrations include: 

1. Integrated Keyword Strategies

FiveFifty’s paid media and organic specialists constantly collaborate on improving campaigns. This means your pay-per-click and SEO campaigns will be able to share data to better learn from one another and even discover missed targeting opportunities. 

2. More Effective Landing Pages

The content we write for your webpages is designed to entice visitors and lead to a high conversion rate. Our paid media buyers will be able to use these pages to increase conversions in your other digital advertising campaigns, as well. The superior landing pages that our SEO services create will also generate higher quality scores, scores that factor into how much you are required to bid on your paid media ads for them to be shown. SEO optimized landing pages can improve these scores leading to decreases in spend per ad and an increase in impressions. 

3. Retargeting Ads

FiveFifty’s SEO for financial advisors and businesses generates fantastic new website data that our media buyers can then use to gain greater insights into how to more effectively target your potential customers. This data can also be used as an opportunity to retarget website visitors who haven’t yet converted.

4. Shareable Assets

Many of the pages and all of the blogs that are created for SEO are fantastic assets you can share on social media and in your email marketing to improve the response from both marketing channels.  

Helping a Wide Range of Financial Services

FiveFifty’s experts SEO for on financial companies can help a variety of businesses in the finance industry including: 

  • Banks & Credit Unions
  • Wealth Management Consultants
  • Brokerage Firms
  • Hedge Funds
  • Private Equity Firms
  • Investment Banks
  • Commercial Financial Consultants
  • Lenders
  • Insurance Companies
  • Accounting Firms

Our Results Speak For Themselves.

The FiveFifty SEO team isn’t all talk. We can actually back up our claims with strong evidence from previous SEO campaigns. Take a look for yourself at what we’ve been able to do for another client:

Ready to Dramatically Increase Your Qualified Leads?

FiveFifty is a team of experienced professionals who understand SEO for financial services. A team who genuinely cares about doing what’s right to help grow your organization and help you to create meaningful connections with new clients. With us, you’ll be investing in SEO services from a team of dedicated professionals that check their egos at the door so they can help you create incremental business growth and provide a strong return on your investment. Sounds interesting enough? Contact us today and let’s get the conversation started about what our SEO services can do for your online presence.

Frequently Asked Questions

What is SEO for Financial Services?

Search Engine Optimization (SEO) involves researching and developing strategies to optimize your website to increase your keyword rankings on search engines and drive organic traffic. Essentially, SEO for financial services is all about making the strongest case possible to Google that your pages are highly relevant to what people are searching for and that you have enough credibility in the finance industry to speak on it.

How Long Does SEO Take?

Unfortunately, there is no clear cut answer for how long SEO takes. Many things can factor into how long it will take for Google to shift how it ranks your website on its search engine. However, we typically start to see significant improvements to your key performance indicators after 3-5 months. SEO is a long-term investment into your future and as such takes time and dedication to see results.

What is Whitehat SEO?

The difference between whitehat SEO and blackhat SEO basically boils down to the question of do you want to implement ethical or unethical strategies. Whitehat SEO is all about working within Google’s Webmaster Guidelines to make a stronger case for why your website has what their users are looking for, while also creating a better experience for your website visitors. Blackhat SEO on the other hand aims to “trick” Google into ranking websites. Not only do these strategies tend not to work, but they lead to penalties that take months to years to fully recover from while causing negative long-term ramifications.

Should I Hire a Professional or Do SEO Myself?

While you can try to implement your own SEO strategies, we probably wouldn’t recommend it. Google is constantly evolving its 200+ ranking factors. If you implement something that these ranking factors don’t like it can have serious consequences for your organic traffic and take months to recover from. Our experienced professionals are regularly updating their knowledge on what Google is looking for and adapting our strategies accordingly. They understand how to expertly develop and execute strategies that will take your website to the top of Google. Plus, think of all the other ways you can improve your business with the free time you’ll have.

What is Organic Search?

Organic traffic (session in Google Analytics) occurs whenever a visitor clicks on an unpaid listing on a search engine like Google and lands on your website.

What Are Local Citations?

A local citation is any profile online where your business’s name, address, and phone number (N.A.P). is displayed. They can take the form of listings on online resources like local directories, social media profiles, and other websites or apps not owned by your business.