SEO for Contractors

Get Found Online & Grow Your Revenue

The era of looking for a reputable contractor in a phonebook like Yellowpages or the local classifieds is long gone. The first step for most potential customers is now to turn to Google. Search engine optimization (SEO) allows you to position yourself above your competitors during these critical moments in the buyer’s decision-making process. FiveFifty’s professionals partner with you to develop a comprehensive and competitive SEO plan to increase your online visibility, drive traffic, and grow your leads. Interested in how our contractor SEO services can help your business? Let’s chat.

Let’s Talk Numbers

90% of consumers used the internet to find a local business in the last year

A Brightedge report estimates that 68% of online experiences begin with a search engine

75% of searchers never scroll past the first page of Google search results

30.8

Percent Increase

On average, moving up a single spot on search engines will increase your click-through-rate by 30.8%

The Point? Your next customer is using search engines like Google to find solutions to their renovation questions and home problems. FiveFifty’s contractor SEO services allow you to be present during these critical moments so you don’t lose these leads to your competitors.

A Contractor SEO Agency Built Around People

People are the heart of FiveFifty. We are a team of fathers, mothers, homeowners, gardeners, and DIYers (who aren’t afraid to admit that they sometimes need some help on their home projects), meaning we understand what your potential customers are looking for because we are them. Our contractor SEO agency’s analysts understand that real people are more than just another data point – they are just like us, with complexities that hard data only scratches the surface. FiveFifty’s team utilizes our experiences, both professional and personal, combined with hard data and industry-leading toolsets to find opportunities to form meaningful connections with new customers. It’s kind of our sweet spot.

Here’s How We Do It

We want to see you receive the highest return on your investment in our contractor SEO services, which is why we take the time to customize each of our campaigns. We build our strategies around your target audience and your business goals to discover winnable pockets of intent. Basically, we look for opportunities where we can connect your knowledge and services with what your potential customers are actively looking for to generate marketing qualified leads. We then utilize proprietary processes to generate content and user experiences that take into account Google’s over 200 ranking factors and what your customers want to see. Check out how we do it:

Research & Competitive Analysis

Each of our SEO companies for contractors’ campaigns starts with a comprehensive competitive and industry deep-dive analysis to understand how you stack up and where the opportunities are. We look for where the high-value keywords are and what it will take to get you into that coveted first position on Google. Our SEO agency utilizes our cutting-edge tools to discover where other contractors are acquiring links, what their website looks like, and what keywords we can steal from them. You have the competitive edge, we just need to make sure you show it online too.

TECHNICAL Updates

Just as a house is only as strong as its foundation, your SEO campaign is only as successful as your website design and backend. FiveFifty’s technical contractor SEO services include regular audits of your website to quickly identify and fix any issues that could be affecting your user experience or crawability. Here are just a few of the most important technical building blocks our contractor SEO agency is continually working on: 

  • Website Security
  • Mobile-Friendliness
  • Meta Data
  • Page Speed
  • Core Web Vitals
  • Schema Markup
  • Sitemap 
  • Image Optimizations

Transactional Content Creation

Once your website has a strong foundation, we can focus on creating a content strategy that aligns what you offer with what people are searching for. Working with your team, our SEO company for contractors rework existing pages and build new content designed for users with transactional intent (users at the end of the sales funnel looking to complete an action). We also utilize conversion rate optimization best practices to entice users toward meaningful actions like form submissions. Our in-depth on-page SEO strategies go beyond the typical keywords you might expect for contractors and discover long-tail keywords that target demographics, use-cases, and behavioral opportunities. Here’s how we do it: 

  • Keyword Research & Strategies
  • Content Writing
  • URL Optimizations
  • Strategic Internal and External Linking

Blogging Services

Companies that blog see as much as 55% more traffic and a higher return on their marketing efforts. You would not believe how many searches exist around people looking for information on how to remodel their homes and other topics related to your business (we can’t believe it ourselves sometimes). By utilizing your industry expertise, FiveFifty’s SEO professionals craft blog posts that not only create additional sources of organic traffic but also highlight your credibility and connect with potential customers early in their journey.

Link Building for Contractors

When done utilizing white-hat SEO strategies, off-page link building showcases your credibility to Google, which in turn helps boost your visibility. Our team will help you earn highly relevant home improvement and construction industry backlinks that showcase your expertise, authority, and trust. To build these valuable links our contractor SEO services include:  

  • Performing Link Research 
  • Completing Directory Outreach
  • Strategically Guest Blogging
  • Recapturing Lost Links
  • Capturing Unlinked Mentions

Regular SEO Reporting for Contractors

SEO can be tricky to understand, we get it. This is exactly why our analysts build detailed reports that break down your SEO strategies with up-to-date deliverables and key performance indicators. Leveraging SEO measurement platforms, like Google Analytics, provides us opportunities to demonstrate the success of your contractor SEO strategy and steer the campaign towards successful metrics. Our reports include tracking information on: 

  • Monthly Deliverable Updates
  • Keyword Visibility 
  • Yearly Organic Traffic Growth
  • Monthly Organic Traffic Growth
  • Goal Completions
maps on phone and desktop

Local SEO for Contractors

Here’s an interesting statistic – 88% of searches for local businesses on a mobile device call or visit the business within 24 hours. Our strategies for local SEO for contractors take advantage of these high converting keywords and connect with their local communities. Operate in multiple areas? We got you with tactics that will help you target each community. Here’s are some of the strategies we utilize to connect you with local searches: 

  • Create, Verify, and Optimize Your Google My Business Profile
  • Target “Near Me” Style Keyword Searches
  • Ensure Your N.A.P. (Name, Address, Phone Number) is Up-to-date and Consistent Everywhere You Are Present On The Internet
  • Create High-Quality Local Citations
  • Develop Location Pages
  • Write Local HTML Schema

SEO Services for All Sorts of Contractors

FiveFifty’s professionals assist contractors across a range of specialties including:

  • General Contractors
  • Construction
  • Roofers
  • HVAC
  • Engineers
  • Electricians
  • Landscapers
  • Flooring
  • Remodeling
  • Doors & Windows
  • Window
  • Plumbers
  • Restoration
  • Home Builders
  • And More
engineer
contractor with client

Perks of SEO for Contractors

Still not convinced? Here are the top four benefits of SEO for contractors: 

1. Improved Branding

With our contractor SEO services, you can dramatically boost your brand’s visibility and recognition the more keywords you rank for. With consumers trusting Google to show only highly reputable contractors at the top of their results, you will find that SEO improves both your online and offline credibility and brand recognition.

2. Increased Marketing Qualified Leads

FiveFifty’s team purposely designs our content strategies to lead to a meaningful interaction with your potential customers as your improved keyword visibility drives more traffic to your website.

3. Even Playing Field

Google’s algorithms do not care about the size of your company, they just want to provide their users with websites that meet their needs. With the right data-driven SEO strategy, your contractor business can be competing alongside or even above major franchises and corporations in your niche.

4. Future-Proof Your Marketing

Unlike other advertising forms where a decrease in marketing budgets leads to an immediate decline in your exposure, FiveFifty’s SEO services for contractors is working for you 24/7 even if you are not actively funding it.

Our Results Speak For Themselves.

The FiveFifty SEO team isn’t all talk. We can actually back up our claims with strong evidence from previous SEO campaigns and case studies. Skeptical? See for yourself:

Ready to Build an SEO Campaign

FiveFifty is built around a digital marketing team of experienced professionals who, to be honest, “nerd out” on SEO for contractors. We offer digital marketing services where we genuinely care about helping grow your business by checking our egos at the door and focusing on what’s best for your company. Contact our team today and let’s start a conversation about how we can help improve your online presence.