The following are FiveFifty’s promises to consumers:
- We use anonymous user data to serve relevant ads to consumers
- We collect anonymous data about users (which may include information like: sites visited, ads seen, search keywords, ads clicked, shopping information).
- We do NOT use Personally Identifiable Information to choose what ads to serve to users
- We do NOT target users who we know are under the age of 13 unless there is explicit parental consent and opt-in
- We do NOT use any individual level data about health conditions, or specific financial account information to serve behaviorally targeted ads unless a user has explicitly opted in to such ads
- We do NOT serve ads based on an individual’s sexual orientation or any individual’s visits to sexually explicit websites
If you would prefer not to have FiveFifty serve you relevant ads, you may opt-out here: Opt Out of Relevant Advertising
FiveFifty is highly committed to following the OBA Principles. Click here if you would like further information regarding these principles.
Effective: January 31, 2013
FiveFifty runs on a buying platform for media and data. FiveFifty buys ad space on websites for online advertising and allows for the use of proprietary and third party data in the purchase of that media. When ad space on a website is bought or sold (usually to an advertiser or ad agency by a web publisher) the Technology, as an agent for its Clients, fulfills the transaction by delivering the ad to Internet users who visits that site. Generally, an Internet user’s computer comes into contact with FiveFifty when a user views an ad, or visits a website, delivered or serviced by or with our Technology. Serving users relevant advertising is sometimes referred to as interest based advertising or online behavioral advertising, “OBA”.
PRIVACY PRACTICES FOR OUR TECHNOLOGY
Information Our Technology Does and Does Not Collect
Our Technology collects Non-Personally Identifiable Information (“Non-PII”), including, but not limited to, your IP host address, the date and time of the ad request, pages viewed, browser type, the referring URL, Internet Service Provider, and your computer’s operating system. We may also collect Non-PII from Clients or other third parties.
Our Technology may collect Personally Identifiable Information (as defined below) from (i) our Clients or other third parties, and/or (ii) consumers who have consented to such collection practices. The term “Personally Identifiable Information” or “PII” is information about a specific individual including name, address, telephone number, and email address—when used to identify a particular individual.
The following is PII that we do NOT collect:
We do not collect “personal information”, as defined in the Children’s Online Privacy Protection Act (“COPPA”), from users we have actual knowledge are under the age of 13 or from sites directed to children under the age of 13 for OBA, nor do we engage in OBA directed to children we have actual knowledge are under the age of 13 except as compliant with the COPPA.
FiveFifty also does not collect or use financial account numbers, Social Security numbers, pharmaceutical prescriptions, or medical records about a specific individual for Online Behavioral Advertising.
How We Use Information Our Technology Collects
FiveFifty uses Non-PII to target and serve relevant advertising to consumers and to perform attribution analysis or other analytics regarding advertising audiences. Our Technology does NOT use any PII to serve advertisements to consumers, and we do not sell any of your PII.
Cookies and Web Beacons
Cookies are small text files that web servers typically send to users’ computer when they visit a website. Cookies are stored as text files on users’ hard drive, and can be accessed by web servers when the user visits a website or views an advertisement. Cookies are used by companies to collect and send information about a user’s website visit – for example, number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information helps companies improve a user’s online experience in many ways: for example, by allowing companies to monitor website performance, making the website easier to use, measuring the effectiveness of their promotional placements, and tailoring their website (including the ads and offers they receive) to better match a user’s interests and preferences. The cookies placed by our Technology cannot be used to access any other data on a user’s hard drive, or to personally identify them. Users who prefer not to accept cookies can set their Internet browser to notify them when they receive a cookie or to prevent cookies from being placed on their hard drive.
The cookies FiveFifty uses are set to expire after one year, this expiration is a sliding window, meaning it resets itself after any interaction occurs.
FiveFifty also uses web beacons (also known as 1×1 gifs), along with cookies, to determine if a user has visited a particular website. These beacons aid in providing more relevant advertising to the user, as well measuring the success of an advertising campaign, but provide no personally identifiable information.
Opt-Out From Our Cookies
If you’d like to opt-out from having FiveFifty collect your Non-PII in connection with our Technology, please click here. When you opt out, we will place an opt-out cookie on your computer. The opt-out cookie tells us not to collect your Non-PII to tailor our online advertising campaigns. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice. Please also note that if you choose to disable this function, your online experience may be diminished and some features may not work as they were intended.
The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from our data and advertising partners. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at http://www.aboutads.info and at http://www.networkadvertising.org/choices/
FiveFifty may share aggregated, non-personal information with Clients in connection with reporting and accounting needs as well as with other unaffiliated third parties for various purposes such as statistical or educational analysis. In some instances we may share Client contact information in an offline process that includes PII—like name, email address and company—with select service providers and partners of FiveFifty who provide relevant services for our Clients. None of this PII is tied to you the user or any cookied user in our Technology.
We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.
Also, in the event FiveFifty is merged into another company, or another company acquires all or substantially all of FiveFifty’s assets, including, without limitation, in the event of bankruptcy, all data compiled or owned by FiveFifty may be among the items transferred in that transaction. In such event, all the data will continue to be governed by this policy.
Data Storage and Security
We retain the non-Personally Identifiable Information collected via our Technology for up to 180 days. After 180 days the data is stored in aggregate for up to three years. In instances where local laws are more stringent, we adhere to the local laws where we are doing business.
The security of your information is important to us. FiveFifty has implemented reasonable security measures to prevent the loss, misuse, and alteration of the information that our Technology collects, but we make no assurances about our ability to prevent such loss, misuse, to you or to any third party arising out of any such loss, misuse, or alteration.
Changes To Our Policy
Should you have any questions in regards to this policy or FiveFifty’s privacy practices, please contact our representatives at the following email and they will be more than happy to clarify and assist you in any way possible: firstname.lastname@example.org, or by mail at:
3511 Ringsby Court #105
Denver, CO 80216
PRIVACY PRACTICES FOR OUR WEBSITE
Information We Collect On Our Website
On the Contact section of the Website, we may collect PII. The information that FiveFifty records is for reply only and is later on erased with no further use. FiveFifty does not match any of this data with the cookies-based data our Technology collects.
We may also collect Non-PII from visitors to this Website for a variety of reasons including to streamline website usability.
Third Party Websites
FiveFifty Website may contain links to and advertisements for websites operated by third parties whose privacy practices may differ from ours. While we endeavor to associate only with reputable entities, FiveFifty is not responsible for the privacy practices of these other websites. We encourage you to check the privacy policies of all websites that you visit.
Updating / Deleting your PII
If you’d like us to update, correct, delete, or deactivate any PII that you have provided to us on this Website, please resubmit your contact information on the Contact Us page or send your request to us at email@example.com and we will process your request within a reasonable period of time after receipt.