How to Optimize Your Site for Mobile Lead Generation
Lead capture and follow-up is important for the success of any mobile lead generation program. It is critical to get people onto your email list as these are the leads you can nurture and eventually turn into buyers. With increasing numbers of people looking for information on the internet through tablets and smartphones, it is important to ensure your website mobile-friendly.
The goal of delivering high-quality content is to connect with your visitors. This connection, hopefully, will lead to a commercial relationship in future. However, with the short attention span of users who visit your site on a mobile device, you want to be sure you can reach them when they have more time in the future. This is why you need to capture their email addresses, but with mobile content marketing: how do you get mobile visitors to subscribe to your email list?
When visitors stop by your mobile website, they are likely to double -tap the content that they want to read to increase its size. If you’ve accessed content on a mobile device yourself, you already know that the content tapped takes center stage on your screen and any sidebars are left out. If you are using a content management system and have put your subscribe button on a widget on the side bar, your visitors will not see the subscribe button when they tap your content to read resulting in poor mobile subscription rates.
Position the Subscribe Box
A quick fix to the problem of the subscribe box being left out of the tablet or smartphone screen when a user double-taps content to read can be solved by putting the subscribe box at the start, middle or bottom of your content ensuring the best chance at mobile lead generation.
If you are using a theme, you can copy the subscribe box code and paste it on every post. On the other hand, if you are comfortable with coding, you can modify the theme to include a subscribe box on every post.
If your site has a lot of content, modifying the theme will provide a quick fix. However, the downside of this method is that you will have to modify the code every time you upgrade the theme. If you do not check your website through a phone frequently, you may not easily notice the disconnect in your mobile site after you perform an upgrade.
If you have to modify the theme, do not modify the original template. Instead, create and modify a child-theme. This will ensure that any changes you make to the theme are not overridden in case of any upgrades.
Disable Pop up boxes
Pop up boxes can significantly increase the subscribe rate of visitors to your blog or email list. However, pop up boxes work best when the content is accessed on a PC or laptop. For smartphones and tablets, pop ups can be distracting. If you are using a pop up plugin on your website, check with the developers whether the plugin can be disabled for mobile sites. This will ensure your mobile site visitors have a good user experience.
Always test and track the results of your mobile marketing content strategies. This will help you know what works, what should be refined or what should be paused. Constant testing will give you the right formula to making mobile visitors join your mailing list.
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Ryan has his hands in a bit of everything, but he mostly focuses on client success and the technical aspects of advertising. Ryan likes 90’s hip hop, heli-skiing, and spending time with his family.