FiveFifty serves as a managed service layer, on top of a demand-side platform (DSP) and other audience buying technologies where we manage programmatic, bid-based media and audience buying. Utilizing a dynamic way to purchase audiences, this allows media to be purchased in real time rather than strictly from pre-procured inventory.
"Some brands have seen their digital media ROIs increase 6 times while using programmatic buying"-Kellogg's
FiveFifty targets individuals by matching defined criteria so that targeting is on a one-to-one basis, rather than the more-traditional approaches which rely on upfront research and pre-packaged impressions.
FiveFifty provides deep data analysis that can help uncover richer insights to contribute to the efficiency and effectiveness of a buy and also provides intelligence about other marketing initiatives.
FiveFifty is able to deliver a better ROI on dollars spent, i.e., cost per acquisition, cost per lead, cost per click, lower CPM, etc.
Display ads have a significant impact on search applications, as well as clicks.Harvard Business