Pay-Per-Click (PPC) Management Services

Using Data and a Team of Real People to Help you Reach and Influence the Right People

Search engines are used by real people, not algorithms. It takes real people to fully understand what your audience is searching for and what they want. At FiveFifty, our paid search services pair hard data with professional insights to help you reach people in measurable ways as they search. Our team will work with you to plan and execute a PPC management strategy that pinpoints exactly what your target audience is looking for and helps you achieve your business goals. Contact our PPC marketing agency today and discover how we can help connect your brand to the people that matter most to your business.

Search Engine Marketing Services Really Do Work

Search Engine Marketing, or search marketing, is the process of gaining website traffic by purchasing ads on search engines. Search engine marketing used to refer to both Pay per click and SEO services, but over time it has evolved just to include the paid side of search. PPC, or pay-per-click, strategies involve bidding on particular keywords, among many other factors such as quality score, geo restrictions, etc in search engines. Since you are only paying when someone clicks on your ad, your return on investment is typically very strong and your spend can be extremely flexible. 

We’ve found that, here and there, folks have misconceptions about pay-per-click advertising and whether it actually works, so let’s break down the numbers:

3.5

Billion

Online Searches Per Day

63

Percent

63% of People Say They’d Click on a Google Ad

75

Percent

75% of People Say PPC Ads Make It Easier to Find the Information They’re Looking For

80

Percent Increase

PPC Ads Led to an 80% Increase in Brand Awareness According to a Study by Google

Our Mission is to Connect You with Real People

At Fivefifty, we have made it our mission to help you reach and influence real people in measurable ways. Our search engine marketing services are designed to build relationships with your customers and maximize your conversions. You’ll have a PPC management team of real mothers, fathers, friends, rock stars, gardeners, and adventures who will work tirelessly to continuously improve your campaign and connect you with the right people. 

Our team will work tirelessly to embody our core values during your campaign. We are constantly working to discover new ways to help your campaign and help you reach the people that matter. We also understand that no one knows your business better than you, which makes you one of the most valuable assets during your campaign. Our PPC specialists don’t come to the table with an ego, we listen to your suggestions in an effort to better serve you and your campaign. In the end, our PPC services are here to serve you and help you grow your business.

How Our PPC Services Will Help You Reach The Right Audience

At FiveFifty, our PPC specialists are constantly looking for ways to improve your campaign, so you can better reach the people who matter most to your business as they search for your product or service. Our search engine marketing services include PPC management on both Google Ads and Bing, which means we’ve got both major search engines covered. We work with you to develop the right strategy on each platform, in an effort to reach real people as they use search. Our campaign roll out and execution usually happens in three stages: 

Campaign Setup

We begin each campaign with a deep dive into your business and target market to discover where our PPC services can best help you. During campaign setup we will: 

    1. Perform Keyword Research
    2. Complete Competitor Discover and Audit
    3. Optimize Ad Copy
    4. Setup Conversion Tracking
    5. Setup Call Tracking

Constant Optimization of Your Campaign

Our PPC agency in Colorado wants to make sure you receive the most out of your campaign, which means we do not just “set it and forget it”. Our partners trust us to consistently supervise their campaigns and make optimizations to help them achieve (and often surpass) their advertising goals & needs. Our PPC company has a dedicated team that monitors your account and makes adjustments at least once a week, sometimes daily. We don’t just adjust the bid strategy for the entire campaign, our PPC specialists are constantly adjusting each individual keyword’s bid strategy to get the most out of your investment. As part of our PPC services, we are also managing and tweaking your bid strategy, usually twice a week or more, for behavioral and demographic optimizations such as: 

    1. Age
    2. Geolocation
    3. Gender
    4. Household Income
    5. Time of Day
    6. Device Usage (Mobile, Desktop, Tablet) 

We also can set up a retargeting campaign to adjust our keyword bid strategy based on if someone has visited your site before or not.

PPC Management Reporting

As part of our search engine marketing services, we provide our clients with regular reports on the status of their campaign. Our PPC agency usually sends out these reports at least once a month, with some clients receiving them on a weekly basis. We also offer reporting calls with our PPC management team to help you better understand these reports and where there are opportunities for your campaign. 

Why Use Our Search Engine Marketing Services

1. You’re Instantly Placed at the Top of Search Results

While SEO can be a great long term strategy, our PPC services are able to instantly get you to the top of Google searches and in front of the customers that matter most. These strategies work well in tandem.

2. Real-Time Data

One of the great things about our digital marketing solutions and Pay-Per-Click services is that we can view your data in real time. Data is readily available and shows how your campaigns are performing; what kind of traffic and results they are driving.This means we don’t have to wait to see where the opportunities are and can capitalize on them as soon as they appear.

3. Flexible Budgets

Our PPC marketing agency works with you to set the budget that makes the most sense for your business. There are no minimums on what you spend, making our pay per click services one of the most flexible marketing options we offer.

4. Cost-Per-Click (CPC) Bidding

Unlike traditional advertising channels where you pay per impression, our search engine marketing services are able to optimize your ad spend by only charging you when someone actually has interest in your brand and clicks on your ad.

Industries Our PPC Services Have Helped

Our PPC agency has connected both large and small businesses with the people that matter across a wide range of industries including:

Hospitality, Travel, and Tourism

Financial Services and Banking

Real Estate

Home Improvements

Restaurant and Food Service

Healthcare and Dentistry

Education

B2B Services

E-Commerce

Sports

Non-Profits

Telecommunications

Public Utilities

Marketing

Software and IT Solutions

Ready to Improve Your Search Traffic?

We’re not a one-size-fits agency. We’re not a set-it-and-forget-it agency either. Each of our search marketing campaigns are tailored to the goals of the client, and our paid search services team is constantly monitoring performance, optimizing towards what works, and iterating off of successful tactics to find scale. Sound interesting enough? Let’s chat about it and find a solution for your brand.