We all know what social media is. We’ve all found ourselves glued to the couch on a lazy Saturday trying to find the bottom of our Instagram feed. Note: We haven’t found it yet. But it’s not apparent to everyone that social media is one of the most effective digital marketing channels for reaching a target audience. And that matters. Social media platforms across the world have 3.5 BILLION daily active users or about 45% of the world’s population and 84% of people who have access to the internet use social media.
Our paid social media advertising services help brands to connect with people and influence them in positive, measurable ways. Our paid social agency knows how to work in these platforms. Every time the platforms’ offerings improve, so then does our expertise. We’re able to use that ever-expanding knowledge to help you reach your business goals. We plan and execute customized strategies across these platforms with the intent to drive measurable results. Ready to see what that looks like for your brand? We are.
The digital world has exploded over the last 10 years. Frankly, over the last 20 years, but we’ve only been creating social media strategies for about 10 years now, so cut us a bit of slack.
We can tell you first-hand how over the years, those strategies have expanded into something formerly unrecognizable – and incredibly powerful. Here at FiveFifty, our paid social media specialists are focused on measurable results. Creating highly addressable, performance-based solutions for our clients is our bread & butter – and it’s allowed us to leverage our core abilities to help brands reach their goals. Our strategies are designed to go beyond algorithms, and connect people with people. Actual people. And really, that’s what this is all about.
Paid social media marketing? It’s a big space. Even “social media” is really an umbrella term to describe a vast ecosystem of marketplaces, communities, digital services, and technologies that all work to enrich our human experience. So where do we fit?
Our paid social agency offers comprehensive social media campaign planning and management services. It helps you communicate value. It helps you reach and influence the right people, at the right time. It helps you to move the needle. Bottom line? We’re in the business of creating strategies that help you achieve your business goals.
There are often a lot of touch-points along the path to purchase. We can have a long discussion about attribution models (and trust me, we love talking about stuff like that) but a main crux of our philosophy is that social is an important piece of the puzzle. And we believe it’s important to make sure that not only is it represented in our plans, but it’s represented in our attribution models, too. How do we achieve this? It’s pretty simple: we optimize social campaigns towards in-platform signals, and centralize overarching conversion measurement in a 3rd party ad server.
We love data. And science. And people. We target campaigns by utilizing valuable insights from all three of those. Broad strokes, social targeting consists of, but is not limited to:
In building out our social solutions, it’s pretty simple: we use what works. We drill down the best products, placements, and services for each scenario, by each platform – and use them to incentivize our decision-making. So, which platforms do we have experience with? For now, we offer social media advertising services for Facebook, Instagram, Twitter, Linkedin, Snapchat, Pinterest, and Waze – but we always have our eye towards the next big thing, and don’t often box ourselves in.
Facebook and Instagram are two of the most popular social media platforms. But you knew that. What you might not know is that they offer some of the best ad units, targeting options, and reporting insights of any social advertising platform.
Twitter advertising is all about allowing brands to connect with customers in the moment. Twitter boasts robust targeting data and an audience that shapes the direction of conversations that matter. With highly targeted ads in a niche environment, Twitter provides an opportunity for your brand to be at the center of what’s happening now.
Snapchat is a great social media platform for reaching younger demographics. If that’s an audience you’re keen to attract, well then this is a great opportunity to reach them. Over half of their users are between the ages of 15 & 25.
Linkedin is a great platform for reaching an audience defined by business- and career-oriented attributes. The data they have is robust, accurate, and highly specific.
Pinterest is a fantastic opportunity to connect with potential customers mid-daydream. For those looking to be inspired, making concrete plans, or focusing on the future – this is the platform. And as a result, Pinterest can provide opportunities for a rich advertising experience.
Waze is one of the fastest growing map apps and allows you to connect with folks on the road. Depending on your goals, this can be a very impactful environment for advertising when proximity is a priority.
Hospitality, Travel, and Tourism
Financial Services and Banking
Restaurant and Food Service
Healthcare and Dentistry
Software and IT Solutions
We’re ready to help you out. Interested in planning and executing a paid social media marketing campaign that will help you reach and influence real people? Our paid social media specialists were born ready to achieve your business goals and connect with the people that matter most to your brand. Want to learn how we can help your business grow? We’re in.