Programmatic Audio Advertising Services

Programmatic audio has grown substantially in the past few years. And that’s important. Firstly, it’s far more valuable than it’s elder counterpart, terrestrial radio advertising. One compelling reason for that is the ability to use data to reach your audience. With the same audience-targeting capabilities as any of our other programmatic offerings, we can focus ad spend on audiences that matter to your brand. In addition to this, we run this advertising programmatically, so just like display or video, it’s bought on an exchange, bidding in real time on individual impressions. This allows ad dollars to be spent efficiently. Lastly, because it’s bought programmatically, we aren’t tied to any contracts or forced to spend a minimum. We can treat this tactic just like any other tactic in the campaign, monitoring performance in real time and making optimizations as we see fit. So to summarize. When running programmatic audio, we treat it just like any other tactic – bidding efficiently, layering on audience data, and focusing on environmental and contextual placements that matter to your brand. Interested in seeing what our digital audio advertising services can do for your brand? We are.