Strategic Media Planning & Buying Services

Enabling Real Connections with Real People

The world of advertising moves pretty fast. It’s complex, powerful, and rapidly evolving. And sometimes as a result of that, it feels like we’re just pieces of data out there; a number crunched through some distant algorithm. And yes, we are in the business of data, but first and foremost, we’re in the business of people. Technology continues to evolve, but we haven’t forgotten that people are the heart of what we do. FiveFifty’s media planning and buying services make it simple to effectively reach your target market. As one of the top media planning and buying agencies in Colorado we have helped clients increase their revenues as much as 182% – some clients have even experienced a 1553% return on their investment. And that’s nothing to sniff at. We’re proud to boast a little. But hey, we recognize that our programmatic advertising solutions aren’t just about increasing your bottom line; they help you create more meaningful connections with your audience, and in turn, that creates lasting relationships. In a hyper-fast digital marketplace, our media buyers are nimble and adapt so you can connect to the people that matter most to your business. Sound interesting enough? Let’s talk.

Understanding What Our Digital Media Agency Does?

We’re a digital media agency in Colorado that leverages connections with ad exchanges, data providers, publishers, buying platforms, and vendors to build out strategic media plans. We buy media, optimize campaigns towards concrete goals, and relish big wins for our clients. You could say we’re media planning and buying nerds – and a vast majority of our digital media buying services are purchased on exchanges, programmatically. You’ve probably heard the oft-used trope “it’s all about reaching the right person, in the right place, at the right time”. And that’s because it is. Simply put, we use technology, algorithms, and exchanges to reach real people in real, meaningful ways.

What Are Programmatic Advertising Solutions?

The IAB defines programmatic very simply as the automated buying and selling of inventory. We like to define it as a complex integration of data, performance, and audience reach that drives results.

A Media Buying Company That Puts People First

At FiveFifty, connecting you with real people is at the heart of what we do. And it takes a team of real people to find them. We’re green thumbs, DIYers, working-mothers, canned beer drinkers, vegans (well, a vegan), sourdough bakers, and altitude adventurers. Our programmatic marketing company uses our years of experience, both professional and personal, combined with industry-leading tools and hard data to reach and influence the people that matter. And for that matter, our digital media agency works with you to discover the people that will have the most positive impact on your business and develop the perfect media plan around them. It’s kind of our sweet spot.

Our Strategic Media Planning & Media Buying Services

Just like an architect, our work starts with a blueprint – and for us, that’s the media plan. While we’re crafting media plans, our strategic media services leverage a long list of qualitative and quantitative insights to work with. 

In a majority of scenarios, we’re going to approach our digital media buying services with our programmatic foot first. That is to say, we focus on efficiently bidding on your ideal customers in ideal environments. Desktop, mobile phone, tablet, CTV, audio – you name it.

But it’s not all about programmatic for us. Our online media buying services reach audiences during keyword searches, in their favorite social media environments, on video sharing platforms, and specific publishers’ websites.

1. Listening to you

The most important thing is for us to understand your goals and challenges and what success looks like to you. We look at our relationship as a partnership and want you to be successful.

2. Previous Experience

Learning from previous media partners and the expertise of your stakeholders. From there, we layer our own experience into the media planning phase, resulting in meaningful campaign signals.

3. Historical Performance

Reviewing historical performance and media planning insights to leverage what worked and what didn’t.

4. Competitors

Researching and analyzing your competitors.

5. Matching Creative to Media Channels

Reviewing new or existing creative assets and strategies that make sense for current media channels.

6. Effective Targeting

Our media plans center around key campaign parameters such as audience profile and demographics, target geographies, flighting and key activities. We then apply our digital expertise to craft the most efficient and effective media plan out of the gate.

7. Feedback

After building our media blueprints, we present them to you, your stakeholders, and creative agencies you work with.

8. Finalize Strategy

Once feedback has been provided, we go back and adjust our media planning until it’s ‘just right’ and submit it for final approval. We want to ensure you understand our thinking and rationale for recommendations. It’s important that we’re all in agreement on the path to campaign success.

Display Advertising

Between programmatic media buying and direct site buys, we get your ads everywhere they need to be in order to reach your customers at the right time, right place and with the right creative. We have the inventory to get your messaging on virtually any major website at the flick of a wrist. Or rather, the click of a mouse.

Search Engine Marketing

Our Pay-Per-Click (PPC) services create highly targeted ad groups that focus on high conversion rates, and from there, we continually optimize campaigns based on performance.

Social Media Advertising

Advertising on social media channels provides rich opportunity for ultra-specific targeting. We discover your ideal clients through native high-impact first party data groups.

Video

In a world of competition – competition for space, for eyes, for purpose – video can provide an experience unlike any other. We can place your video creatives in the most effective environments, thanks to our programmatic marketing company’s access to big data and vast inventory.

Audio

We know (and personally love using) streaming services. People are constantly consuming music, podcasts, interviews, sporting events – you name it. We’re able to put your message in front of your target market on platforms like (but not limited to) Spotify, Pandora, and iHeartRadio.

Our Strategic Media Service’s Full-Funnel Approach

  • When possible, buy media in increments of one
  • Maximize conversions efficiently by funding the customer journey funnel from top to bottom
  • Utilize mid and upper funnel tactics to drive down funnel conversions
  • Deploy multiple audience targeted strategies and optimize to strongest performers
  • Continually optimize tactics and targeting throughout the life of the campaign
  • Align media with the creative message
  • Test, learn, and scale

Benefits of Using Our Digital Media Buying Services

1. MAXIMIZE YOUR SPEND

Our programmatic advertising solutions are way more cost efficient compared to traditional advertising services because you’re only bidding on the audiences you want to reach.

2. FLEXIBILITY

Our programmatic marketing company’s clients are able to easily cancel or change a tactic or channel and not held to an out-clause.

3. HIGHLY TRACKABLE

Our media buying services are meant to be optimized for performance on a continual basis – not “set it and forget it”.

4. CROSS-CHANNEL AVAILABILITY

With our programmatic media company you have access to a wide variety of cross-channel options including CTV, pre-roll video, audio, display, mobile, native, digital out-of-home, and social media.

5. 1ST, 2ND, AND 3RD PARTY DATA COMPATIBILITY

We utilize industry-leading platforms and technologies that enable you to incorporate your 1st and 2nd party data to reach a loyal customer base. Looking to prospect? No problem. We love working with 3rd party data. And in addition, we take learnings from these audience types to build audiences that have the same attributes as those who have converted.

6. GREATER AUDIENCE INSIGHT

With the data we collect throughout a campaign, our media buyers can offer you powerful insight into who your audience actually is.

See How Our Digital Media Agency Has Connected Businesses to Real People with Measurable Results

The team at FiveFifty isn’t just talk. We have the results to back up our claims from actual businesses who have used our media buying services. Skeptical? See for yourself:

Industries Our Digital Media Agency Has Helped

Our programmatic media services have connected businesses and organizations with real people in rich environments across a wide range of industries including:

Hospitality, Travel, and Tourism

Financial Services and Banking

Real Estate

Home Improvements

Restaurant and Food Service

Healthcare and Dentistry

Education

B2B Services

E-Commerce

Sports

Non-Profits

Telecommunications

Public Utilities

Marketing

Software and IT Solutions

READY TO Drive Traffic To Your Business?

Here’s the pitch. With a decade of experience in media buying and campaign optimization, FiveFifty delivers cutting-edge programmatic advertising solutions at scale across media. Our reporting makes sense of complex data and provides you with transparency. Data powers optimization. Optimization ensures your media dollars allow you to form connections with the people that matter most to your business. Our programmatic media company believes that all businesses can use online advertising to successfully scale using ROI-driven campaigns and data driven analytics. Sound interesting to you? Let’s chat about it.