On April 21st, Google rolled out an algorithm update that they promised would be bigger than Penguin or Panda, with the goal of starting to use mobile-friendliness as a ranking factor for searches on mobile devices.
The good news is, if you had FiveFifty build your website, you have nothing to fear. All our sites are responsive and therefore mobile-friendly.
Another bit of good news: Rankings for the desktop version of your site should be unaffected by the new algorithm update. This is only for mobile searches.
Now, the bad news: If your website doesn’t have a mobile version, a responsive design, or a combination of the two that passes Google’s mobile-friendly test, you’re about to lose rankings for anyone searching on a mobile device.
This is important because over 50 percent of online traffic comes from mobile. If you ignore this update and stick with your non-mobile-friendly site, you’re going to be missing out on a lot of traffic. That number is likely to continue increasing, too.
Therefore, the question you should be asking yourself isn’t “do I need a mobile-friendly site?” Obviously you do. The question you should be asking is “is my website mobile-friendly?”
If you’re not sure, run your site through Google’s mobile friendly test here.
If Google comes back to tell you that your site doesn’t pass the test, one of the best things you can do for your business is to start the ball rolling on a new, responsive-design website, or a separate website for mobile devices. The sooner you get it done, the better.