FiveFifty wins Business Marketing Association Gold Key Award for Demand Generation

By April 26, 2013Uncategorized

We are happy to announce that FiveFifty has been named the winner of the Business Marketing Association’s (BMA) Gold Key Award for demand generation. The BMA added the demand generation category this year after recognizing the importance of this growing discipline. The award celebrates innovative, strategic marketing solutions that produce measurable increases in demand for companies and their products. FiveFifty was honored with this top award for it’s work with ShipCompliant, which expanded FiveFifty’s reach into the software-as-a-service market by significantly increasing their lead generation conversion rates, building the foundation for marketing automation and generating new customers. The work resulted in over a 900% increase in leads for ShipCompliant!

demand generationAfter detailed research into the website analytics of ShipCompliant.com to uncover trends in visitor behavior, FiveFifty selected and implemented an inbound marketing platform which they used to capture visitor information in exchange for valuable content on the site. This strategic, comprehensive solution leveraged the observed behavior of existing visitors while significantly increasing lead capture rates. It was integrated with existing customer relationship management systems, content management systems and detailed tracking, reporting and optimization capabilities were included.

“I have been impressed with FiveFifty. In our highly specialized SAAS industry, they seized quickly on the opportunities and issues for our business and put together a comprehensive digital marketing strategy. Their technical and analytical skills allowed them to present to us a new way of looking at our online activity, and we are now leveraging the techniques across our sites. We are very pleased with the results!”, Jason Eckenroth, CEO, ShipCompliant.

The ShipCompliant project was a great example of the power of website analysis and well executed inbound marketing. Many companies rely almost exclusively on word-of-mouth referrals for demand generation. This works to a point, but people research online before they buy. Establishing subject matter expertise and domain authority through a well-executed inbound marketing strategy can give companies a big leg up in winning referred business as well as attracting new clients. We are honored that the Business Marketing Association recognized FiveFifty with a Gold Key award for our efforts!

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