Data is the means, not the end.

Whatever the makeup of your specific cross-channel marketing campaign, there will be two fundamental truths.  The first is the importance of ongoing optimization. The second is the value of transparency between partners. FiveFifty is hands-on with all our campaigns, continually coaching our clients towards the right decisions to maximize performance.

Data & Analytics

Data is at the core of what we do. FiveFifty helps our clients identify and execute on data strategies, which enables them to enjoy quick success with our service. We can implement first-party data into our trading desk and build audiences specific to your campaign in partnership with your third-party data providers. The “big data” era is here. However, all that data means nothing if you don’t know how to use it. You did the legwork to gather the data. We want you to get the most you can out of it. FiveFifty’s analytics expertise closes that gap. We tease out the trends that actually matter, give you information you can actually use, and capitalize on the opportunities hidden in the data.

Media Buying

FiveFifty focuses on media that can be bought programmatically and in increments of one. This allows for highly targeted executions that are very customizable for each client. We build our conversion strategies around the customer’s journey, ensuing we put our clients’ messages in front of precisely the right people at the right moment. 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets, or TVs. We dive deep into the data to select individual identities and move with them. By working with a variety of inventory channels, FiveFifty connects with media to target your customers on practically any website they visit.

Search Engine Optimization

The word about search engine optimization (SEO) is out. Now more than ever, business owners appreciate how lucrative a strong presence in the search engine results pages (SERPs) can be. Studies indicate that 51% of all online traffic comes from organic searches, and people are significantly more likely to click on your website in the search results if you rank higher. Our SEO campaigns boost specific pages of your website to rank in the top position of the organic SERPs for the search queries (keywords) most relevant to your ideal customers. FiveFifty optimizes your website to prove to Google that your business has the best website to display first for the keywords in question.