A State University’s School of Pharmacy Master’s Program
The university was looking to increase the awareness of this master’s program for healthcare and medical professionals looking to advance their career. For this Master’s Program, FiveFifty’s SEO team recognized the opportunity to connect with new students through informational keyword searches.Over the course of the campaign we were able to dramatically improve the client’s keyword rankings on Google and organic traffic.
March 2020-September 2021
The university was concerned about not having a large organic presence on search engines for their master’s program, which had its own “.org” mini site. To measure the success of the campaign we wanted to:
1. Increase the Website’s Keyword Visibility on Google
2. Increase the Website’s Year-Over-Year Organic Traffic
Over the course of the campaign, our SEO analysts executed on a comprehensive SEO campaign. This included:
New Keywords
183 New Keywords on Google
1st Page Keywords
36 New Keywords on the First Page of Google
Percent Increase
677.88% Increase in Organic Traffic Compared to the Start of the Campaign