Ski resort offering 167.4 acres of the best terrain in New England
For this New England Ski Resort, FiveFifty’s SEO team recognized the need to better align what people were searching for online with their unique attractions and services. In a little over six months, we were able to dramatically improve the client’s keyword rankings on Google, year-over-year organic traffic, and e-commerce revenue. What made this growth especially valuable was that it occurred during the 2020/2021 ski season when resorts were forced to reduce their capacities due to the coronavirus pandemic.
August 2020 – March 2021
The resort was concerned about not having a large organic presence on search engines during a time when a significant portion of sales was forced to go online. To measure the success of the campaign we wanted to:
Over the course of the campaign, our SEO analysts executed on a comprehensive SEO campaign. This included:
31 New Local Keywords on the First Page of Google
79.29% Increase in Year-Over-Year Organic Traffic
318.2% Increase in Year-Over-Year eCommerce Revenue