Search Engine Optimization

Win the search results that matter.

Client

A regional endodontic practice with multiple office locations.

Goal

The practice was concerned about an increasing amount of competition entering their market, which had begun to eat into their prominence online. They  wanted to increase the number of potential patients who reach their website when using search engines to find relevant products and services in order to ensure they remained the number one practice in their area.

Strategy

FiveFifty implemented a content strategy to maximize rankings for key services. We updated the client’s website with new, strategically keyword-targeted content, prioritizing cornerstone content to maximize the impact. We focused on expanding and updating blog posts, securing #1 rankings for the website in several search results at the national level. The team also resolved a number of outstanding technical issues, which the search engines were penalizing, as well as rolled out an aggressive local citations campaign.

Results

302

Top 10

Ranked on the first page of results (in the top ten) for 302 new searches

1179

New Results

Appeared for the first time in the search engine results of 1,179 new searches

126

Percent

+126% increase in the number of visits to the website from organic search year-over-year

122.7

Percent

+122.7% increase in the number of first-time visitors to discover the website year-over-year