Data-first strategies to reach new students.
Client
A 120 year old private, non-profit university known for graduate programs was looking to grow undergraduate enrollment.
Goal
Increase Fall enrollment 30% by driving online lead generation.
Strategy
With a target audience of adult learners in a dense urban city, a targeted media approach was critical. We developed a comprehensive media plan consisting of more than 35 tactics across Display, Video, Social, Newsletter, and Search to reach the audience across multiple touch points. We also helped define and implement a multi activity attribution model (soft conversions, calls, leads, and applications), creating a feedback loop to measure and optimize the campaign. The media plan remained flexible throughout execution, letting data guide optimizations and strategic budget shifts across audiences, tactics, and platforms.
Results
The campaign helped our client exceed monthly, quarterly, and semester goals for leads, applications, and enrollment. Optimizations improved performance throughout the campaign.
273
Leads
Request for more informations and contact form completions
578
Calls
Inbound calls attributed to the campaign
290
Applications
Multiple page online application
72
Percent
Decrease in Cost Per Acquisition resulting in 259% more leads and applications