Higher Education

Data-first strategies to reach new students.

Client

A 120 year old private, non-profit university known for graduate programs was looking to grow undergraduate enrollment.

Goal

Increase Fall enrollment 30% by driving online lead generation.

Strategy

With a target audience of adult learners in a dense urban city, a targeted media approach was critical. We developed a comprehensive media plan consisting of more than 35 tactics across Display, Video, Social, Newsletter, and Search to reach the audience across multiple touch points. We also helped define and implement a multi activity attribution model (soft conversions, calls, leads, and applications), creating a feedback loop to measure and optimize the campaign. The media plan remained flexible throughout execution, letting data guide optimizations and strategic budget shifts across audiences, tactics, and platforms.

Results

The campaign helped our client exceed monthly, quarterly, and semester goals for leads, applications, and enrollment. Optimizations improved performance throughout the campaign.

273

Leads

Request for more informations and contact form completions

578

Calls

Inbound calls attributed to the campaign

290

Applications

Multiple page online application

72

Percent

Decrease in Cost Per Acquisition resulting in 259% more leads and applications