Dental Search Engine Optimization

Revamping a California Dentist’s Website’s to Rank Better in Google

Summary

For this dental practice, FiveFifty’s SEO team recognized that the existing on-page SEO content was underperforming. We worked with the doctors at this practice to update their existing pages with new content that better aligned with Google’s algorithms and best practices, matched user intent, and inspired meaningful actions and engagements to create new patient leads and incremental business growth. After 10 months, we were able to drastically improve the client’s keyword rankings on Google in their local area and significantly improve their year-over-year organic traffic growth. What made this growth especially valuable was that it was able to occur even during the global coronavirus pandemic and shutdown.

Client

A regional dental practice in southern California

Timeframe

October 2019 – July 2020

SEO Goals

This dental practice was concerned about better competing with other local offices in their area. They wanted to increase their brand presence online and their new patient appointments. To measure the success of the campaign we wanted to:

  1. Increase the Website’s Keyword Visibility on Google for Specific Keywords in Their Target Market
  2. Increase the Website’s Year-Over-Year Organic Traffic

 

Strategy

For this SEO campaign, FiveFifty’s SEO team focused on updating existing pages with new content for key services. We identified underperforming pages based on organic traffic and keyword rankings. We then completed keyword research and created a strategy for improving these pages’ keyword rankings on Google. Our SEO analysts then reworked and expanded the existing content to be better optimized for SEO utilizing current SEO best practices.

Results

223.82

Percent Increase

A 223.82% Increase in Tracked Keyword Visibility

83

New Keywords

83 Local Keyword Rankings on the First Page of Google

27.85

Percent Increase

A 27.85% Increase in Year-Over-Year Organic Traffic