Brand Awareness

Now that’s something you can’t take your eyes off of!

Client

A world-class, destination ski resort located in the Rocky Mountain region.

Goal

Attract new snow sport visitors to the resort from key flight markets by touting the resort’s new brand campaign via engaging video formats.

Strategy

With a goal of increasing brand awareness amongst a ski & snowboard audience ranging from family beginners to expert enthusiasts, FiveFifty crafted a media plan that focused on reaching these new audiences through a variety of high impact video placements. The newly branded “site, sound and motion” ad experiences were targeted to prospective visitors across media channels and devices in a wide-range of formats, CTV, In-Display Video, Pre-Roll Video, Native Video and YouTube. All of which worked together to maximize brand awareness, audience reach, video views, and drive quality traffic to the website.

Results

3.1

Million

3.1M unique persons reached

3.3

Million

3.3M video views

13

Thousand

13,207 unique clicks to the website

50

Percent

50% decrease in campaign CPM