Marketing is constantly changing to adapt with the fast-paced landscape and all of its customers. However, one of the biggest industries that is set to change is “Big Data.” In particular, big data marketing is set to change the entirety of marketing because of its potential of handling huge amounts of information about customer behavior, loyalty, and the business itself. Big data has so much potential that most analysts are predicting 2013 to be the biggest year for big data development.
But, what exactly is big data? And how can you incorporate it into your own marketing strategy, even if you don’t have enterprise-level amounts of data? It’s much simpler than you might think.
Big Data Marketing & The Future
We are all experiencing a very interesting shift in computing and marketing. As Business Insider states, “Cheap processing power, ubiquitous network access, mobile computing, and the democratization of the tools of self-expression have given almost everyone the ability to share their thoughts and ideas for free, worldwide.” This has caused a huge explosion of social media, with social media marketing thriving, and a whole bunch of new data for businesses to collect to become even more efficient.
However, most businesses have expressed a major concern: they can’t tap into that data in order to utilize it as part of their big data marketing efforts. Despite dozens of tools out there for data gathering, analytics, ROI tracking, and even a new field of careers forming known as “data scientists,” businesses still feel like there could be more. And they’re right. The near future promises even deeper analytics for better customer relationships and business efficiency.
As for right now, business professionals can still utilize all of their data in order to tweak their marketing, they just need to use the tools at hand.
Social Media & Big Data
What do your customers like? Dislike? What majority of them live in the United States? How long do they spend browsing their social networks? These are all questions which can be answered with analytics and the data you can tap into right now. Instead of trying to improve your social media efforts by simply guessing and testing different campaigns, you can now see (especially on Facebook) how exactly your ads are going to effect people.
You can also model the engagement and responses of all of your social media posts, making sure to only post during “peak” times during the day or providing the best customer service through social media. All with big data marketing right at your fingertips.
Content Marketing & Big Data
Another huge sector that is set to grow, according to The Content Standard, is content marketing. Both big data marketing and content marketing go very much hand-in-hand since both of them work with one another to provide a better end result. Big data captures all of that information on conversion and click-through rates, how many downloads an e-book or white paper achieve, and much more.
Content marketing can be fine tuned to the point that each segmented demographic you’re marketing to can have completely customized content. Personalization of a customer’s experience with the business is yet another goal most businesses now try to achieve as it results in higher engagement and customer loyalty. Again, big data marketing can certainly help when coupled with other forms of marketing.
While the industry of big data is still rapidly growing, there are already ways to improve customer satisfaction and how your business works. All it takes is a little analytics know-how and willing to adapt with the marketing landscape.