Transparency

Transparency provides actionable insights and greater control.

FiveFifty provides reporting down to the site level. We provide transparency so our clients can have confidence in and build upon their programmatic placements.

Lack of transparency leads to:

Our reports can include:

  • Publisher Held Positions on Media
  • Media Arbitrage (Conflicting Incentives)
  • Limited Transparency In Reporting
  • Confusing Packaging Of Commoditized Packages
  • Tactic
  • Frequency
  • Creative Size
  • Individual Creative
  • Placement Location
  • Supply Vendor (exchange)
  • Site Category
  • Site
  • Time of day
  • Day of week
  • Browser
  • Device
  • Recency
  • Data Element
  • Language

A lack of transparency results in distrust and a deep sense of insecurity.

Dalai Lama

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