When audience buying it is crucial to be connected to as many potential sites as possible. FiveFifty has a wide variety of supply side inventory partners giving us reach on 99.9% of websites across the web.
We have access to every major ad exchange, including Facebook Exchange and Google
FiveFifty starts programmatic buys by bidding on spot or RTB market inventory where we find the most efficient pricing for your campaigns.
Through private marketplaces, FiveFifty is able to negotiate deals and get more inventory on tier 1 placements without losing the benefits of programmatic.
FiveFifty is able to leverage marketplace dynamics to secure tier 1 inventory at competitive prices.
Tracking Across Devices
Imagine your customer searches for something related to your product or service on their cell phone. The site they reach, whether in app or on the mobile web, targets them with your ad. They click through to your site but then put the phone down on their drive home and temporarily forget about your business.
Your customer settles down to watch television the same night and begins playing games or browsing the web on their tablet. Because they visited your site on their mobile phone, we’re able to target them again with ads on their tablet, putting your company top of mind once again.
The advertisement your customer sees on their tablet convinces them to dig into their research on the product or service you offer on their laptop. There, we target them again with your ad on the news or review sites they visit to determine your value and legitimacy. By targeting them across all their devices, we increase the likelihood a conversion will happen.
Americans now own four digital devices on average, and the average US consumer spends 60 hours a week consuming content across devices.Nielsen