FiveFifty targets individuals by matching defined criteria on a one-to-one basis, rather than the more traditional approaches that rely on upfront research and pre-packaged impressions. We create a list of attributes that define the desired audience behavior and use our technology, algorithms, and bidding capabilities to match inventory to audience attributes in real or near-real time. This gives us the ability to selectively choose inventory, reducing the expense of unwanted impressions and audiences.
We use data and technology to help advertisers more effectively purchases audiences at scale across digital media
1st Party Data
3rd Party Data
With access to data from a wide variety of 3rd party data providers, FiveFifty is able to build audiences for your specific campaign. We can also match the data to your 1st party data for lookalike modeling, in-market consumers, interest, search term usage, IP location, and demographics.
RTB (real-time bidding) is being used for more premium formats, by more premium publishers and more extensively for branding campaigns.MagnaGlobal