Brand Safety

Our technology excludes webpages with content that may contrast with your brand standards.

Programmatic media buying enables us to show your ads across millions of websites, wherever your potential customers go. At the same time, it’s critically important that our technology avoid placing ads on websites with content you don’t approve of. Fortunately, our systems are able to see more than just the content; they’re able to understand the context of a page. This means your ads never show up where brand safety isn’t assured.

Site Content

Our inventory of websites comes packaged in categories, making it easy to select those where we want ads to appear and where we don’t. These basic controls are an effective first step in aligning content with your brand.

Contextual Understanding

With 3rd party partners, we’re able to customize our filter to exclude webpages with content that may contrast with your brand standards.

Optimization

FiveFifty doesn’t solely rely on technology to protect your brand. We’re look through all the sites and pages where your ad is being displayed and directly remove any which are not driving the desired performance.

Brand Safety Partners

Peer39’s contextual understanding of billions of websites helps FiveFifty avoid placing ads on pages with content that don’t align with your brand.

Whether explicitly unsavory, overtly suggestive, or slightly off-color, online content can tarnish brand image with a single ad placement.  With visibility across 98 percent of the web, Integral dynamically scores individual pages to know exactly what type of content will surround your advertising.

Some brands have seen their digital media ROIs increase 6 times while using programmatic buying.

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