Marketing Analytics

"If you cannot measure it, you cannot improve it." - Lord Kelvin

Data-driven marketing and advertising relies on analytics to provide a feedback loop on what is performing.  We’ll work with you to determine your key performance indicators and then develop the dashboards, integrations and reports you need to see how successful your campaigns are and drive optimizations.

Behavioral Analysis

Increasing traffic to your website is just the first part of our strategy. The second part analyzes your visitors and studies how they interact with your website. Using the information we can glean from thorough analysis, we’ll consistently make incremental changes to your campaign to improve performance and increase conversions.

Measure Effectiveness

Tools in Google Analytics like Goals and Event Tracking give you the power to track almost any kind of visitor engagement on your website. What links are they clicking on? How successful are your CTAs? How many visitors are watching your videos through to the end, or even just halfway? By implementing a bit of Javascript, we can answer all your most pressing questions.

Test for Success

FiveFifty believes in testing new strategies to ensure that every campaign is optimized to it’s fullest extent. We can build your landing pages and A/B test them to determine which are most successful, then choose the best performer and try new variants to continue optimizing.

Get the Insights You Need

Marketing Analytics is a crucial asset for decision-making in data-driven marketing, but the volume of data can make it  difficult to know what information to use and at what time in order to make the best decision. Our Data Science simplifies your campaign metrics and creates convenient dashboards to communicate only the most relevant takeaways that are integral to making analysis as efficient as possible.

Our Analytics Services

  • Google Analytics Setup
  • Dashboard Customization
  • Goal Implementation
  • Event Tracking
  • Funnel Visualization
  • Comprehensive Campaign Reporting
  • Heat Map Visualization
  • A/B Landing Page Testing

The greatest value of a picture is when it forces us to notice what we never expected to see.

John Tukey

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